Baskin-Robbins
Latest, 6 Jul: Baskin Robbins Operator Graviss Eyes Dunkin' India Franchise After Jubilant Exit.
Newest on Baskin-Robbins
Browse all 5 storiesWhat we know
From 3 stories, the newest dated 12 Oct 2026.
Baskin-Robbins is an ice cream brand sold in India, where Graviss Group is its operator.[1] source: Outlook Business ET Brand Equity describes it as one of the premium entrants in India's ice cream category.[2] source: ET BrandEquity
In July 2026, Outlook Business reported that Graviss Group, India's Baskin Robbins operator, was in talks with Inspire Brands to acquire Dunkin's India franchise rights after Jubilant FoodWorks' exit.[1] source: Outlook Business Graviss plans a revamp of Dunkin' with Indianised desserts and an expanded menu, leveraging existing supply synergies.[1] source: Outlook Business The report also names The Brooklyn Creamery among the brands it mentions.[1] source: Outlook Business
In May 2026, ET Brand Equity reported that India's ice cream brands were intensifying their summer ad battles.[2] source: ET BrandEquity Premium entrants such as Baskin-Robbins and Naturals compete with legacy players Amul, Vadilal and Mother Dairy through 'thanda' messaging, celebrity endorsements and experiential marketing.[2] source: ET BrandEquity
Baskin-Robbins has appeared in 5 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail brand and retail company and most frequently linked to Mumbai.
Latest
Baskin Robbins, Polycab, Dulux, Philips Lighting, Happydent, Havmor and Asian Paints released campaigns for the 9 nights of Navratri, tying dandiya and garba imagery to ice cream, wires, paints and lighting as the (12 Oct 2026). [3] source: ET BrandEquity
Brands most often mentioned alongside Baskin-Robbins
Amul, Havmor, Kwality Wall’s, Asian Paints, Cure Foods, Dulux.
Most-cited sources on Baskin-Robbins
ET BrandEquity (1 story), ET Brand Equity (1 story) and NDTV Profit (1 story).
Sources
Questions about Baskin-Robbins
Who are Baskin-Robbins' main competitors?
In India, Baskin-Robbins is a premium entrant, alongside Naturals, competing with legacy ice cream players Amul, Vadilal and Mother Dairy. ET Brand Equity reported in May 2026 that the rivalry plays out through 'thanda' messaging, celebrity endorsements and experiential marketing.[2] source: ET BrandEquity