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Aditya Birla Group

Aditya Birla Group is expanding, with bank commitments of up to ₹24,000 crore secured for its Shell India renewables acquisition and a new aircraft-leasing arm sought in GIFT City (The Hindu BusinessLine, 3 Sept). Pilani Investment plans a ₹1,909 crore UltraTech stake sale (Mint, 12 Aug).

What it means Renewable-energy rivals now face a 5-GW portfolio under Aditya Birla Renewables.

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Background

From 10 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.

Aditya Birla Group is a business group whose portfolio includes several retail-facing brands.

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Indriya is its jewellery brand, which began in July 2024.[1] source: The Hindu BusinessLine Birla Opus Paints is a division of Grasim Industries.[2] source: MxMIndia Ultravolt is the cables and wires arm of UltraTech Cement.[3] source: Fortune India Bewakoof is a D2C fashion and lifestyle brand owned by the group.[4] source: Apparel Resources India The Indian Garage Co is a TMRW-owned fashion brand backed by the group.[5] source: Apparel Resources India Vodafone Idea is described as an Aditya Birla group company.[6] source: Business Standard

Aditya Birla Group launched Ultravolt on September 3 with an initial outlay of Rs 1,800 crore, targeting over a lakh retailers and over 5,000 UltraTech Building Solutions outlets.[7] source: Indian Express Fortune India reported that the rollout targets more than 500 districts.[3] source: Fortune India In October 2026 Indriya launched Padmika, a 22-karat gold festive collection.[1] source: The Hindu BusinessLine Bewakoof reported a 40.5% rise in operating revenue to Rs 243 crore in FY26 from Rs 173 crore in FY25, and its losses rose 19%.[4] source: Apparel Resources India The Indian Garage Co's revenue from operations rose 15% to Rs 234.6 crore in FY26 from Rs 204.2 crore in FY25.[5] source: Apparel Resources India Vodafone Idea challenged ₹5,606 crore in additional AGR demands in the Supreme Court.[6] source: Business Standard

Ultravolt's introductory campaign, 'Power, Ek Zimmedari', was created by Ogilvy, with brand identity built by Interbrand.[8] source: MxMIndia In October 2026 Birla Opus Paints released a Durga Pujo film created by Leo India,[9] source: ET BrandEquity and Birla Cellulose's Liva fabric brand launched the 'Tag Check Kiya Kya?' campaign.[10] source: afaqs

Sources

  1. Indriya launches Padmika, a 22-karat Lakshmi-inspired gold collection, ahead of the festive seasonThe Hindu BusinessLine
  2. Birla Opus Paints launches Durga Pujo film on returning to roots, created by Leo IndiaET BrandEquity
  3. Liva's 'Tag Check Kiya Kya?' campaign urges shoppers to check fabric labels, with its pink tag as the cueafaqs

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Aditya Birla Group launched Ultravolt on September 3 with an initial outlay of Rs 1,800 crore, targeting over a lakh retailers.[7] source: Indian Express Its jewellery brand Indriya launched the 22-karat Padmika collection in October 2026,[1] source: The Hindu BusinessLine and Birla Opus Paints released a Durga Pujo film in October 2026.[9] source: ET BrandEquity

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