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Wipro Consumer Care Ventures backs pan-Asian food brand Moi Soi in Fund II's first bet
Our read
Moi Soi's 6 lakh monthly units across 2,000 pin codes proves modern trade plus quick commerce is the unlock for premium pan-Asian SKUs—double down on category width, not just depth.
The report
Wipro Consumer Care Ventures, with GVFL, invested an undisclosed sum in pan-Asian F&B brand Moi Soi (Ceres Foods). Funds will expand modern trade and quick commerce distribution, add flavours, and build the brand. First deal from Wipro's Fund II.
Reported figures
From the report. Source details below
- Fund II first investment
Other figures
- 32 categories
- 2,000 pin codes
- 250 cities
- 6 lakh products/month
Why it matters for the brand
Ceres Foods' Moi Soi is now a strategically backed consolidator candidate in pan-Asian sauces and meal kits—worth tracking for shelf-adjacency partnerships or acquisition optionality.