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Victoria's Secret lands in Pune as Apparel Group expands India footprint

Our read

VS deepening its India franchise with Apparel Group signals the master-franchisee model is the default route for Western intimates brands, narrowing the window for rival lingerie labels to secure scaled local partners.

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Second VS India store announcement timing

The report,

Apparel Group has opened a new Victoria's Secret store at Phoenix Marketcity in Viman Nagar, Pune, stocking lingerie, sleepwear, fragrances and body care. India ambassador Triptii Dimri attended the launch.

Read next

  1. Victoria's Secret opens first Jaipur store at Pacific Mall, taking its India network to 20 stores, , Indian Retailer
  2. Dolce & Gabbana Beauty debuts in Delhi-NCR via Apparel Group at DLF Mall of India, , IMAGES Business of Fashion

Store and format facts

From the report. Source details below

  • 300 stores
  • 50 cities
  • 20 brands
  • 1420 stores globally

Next on the rollout

  • Apparel Group disclosure of India revenue or store productivity
  • Reliance Retail / Aditya Birla premium innerwear M&A activity
  • VS PINK sub-brand entry signaling Gen-Z play
  • Mall rental inflation in tier-1 prime corridors

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Map Apparel Group's next 3 mall LOIs via Phoenix/DLF leasing pipeline
  • Track VS India SKU mix vs global - body care % signals true positioning
  • Benchmark Triptii Dimri campaign reach vs Zivame's celebrity spend
  • Monitor Hunkemoller and Marks & Spencer lingerie counter-launches in Pune

The source

Source Read the source at IMAGES Business of Fashion

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