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UNHYPE sells out 10,000 launch routines, generates ₹1.3 crore in two weeks
Our read
UNHYPE is likely to turn launch attention into regular-range sales, but repeat purchases will be the stronger test of durable demand.
For operators
Use the October 3 regular-routine rollout to test sustained demand after the 10,000-routine launch sellout, prioritizing stock availability and repeat-purchase tracking.
Watch
Regular routines available on the website from October 3
Ask next
The report,
UNHYPE sold out 10,000 VD Signature Routines in two weeks, generating ₹1.3 crore in revenue. Co-founded by Vijay Deverakonda, the skincare brand plans to sell its regular Acne Safe and Brightening Routines on its website from October 3.
- Launch edition routines sold
- 10,000
- Launch revenue
- ₹1.3 crore
- Launch edition skincare products
- 30,000
Reported figures
From the report. Source details below
| Launch edition skincare products: | 30,000 |
|---|
Why it matters for the brand
₹1.3 crore in two-week launch revenue demonstrates early sales traction, but repeat purchases, acquisition costs and gross margins are needed to assess scalability.
What to track next
- Post-launch sales disclosed separately from launch-edition revenue
- Repeat-purchase data from launch customers
- Restock announcements or sustained availability of regular routines
- Discounts introduced on the regular range