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Troovy in advanced talks for Rs 150-200 Cr Series B led by ADIA
Our read
Capital floods clean-label kids snacks—double down on quick-commerce SKU velocity and shelf-ready innovation before Slurrp Farm and Timios lock in mindshare.
The report,
Clean-label kids' snack brand Troovy is in advanced talks to raise Rs 150-200 crore Series B led by ADIA, with Fireside joining. Funds will fuel product innovation and quick-commerce/omnichannel distribution expansion against rivals like Slurrp Farm and Timios.
Reported figures
From the report. Source details below
| $5 million Series A Jan | 2025 |
|---|---|
| $2.3 million pre-Series A May | 2025 |
| FY25 revenue | Rs 6.05 crore |
Other figures
- FY25 loss Rs 10 crore
Why it matters for the brand
Troovy's third raise in 12 months consolidates it as a category leader—FMCG majors eyeing the kids' clean-label whitespace should engage now before valuation runs further.
The source
First seen