On this page
Third Wave Coffee and CaratLane launch 45-day Ube beverage range, running through November 15
Our read
The Ube collaboration most likely stays a contained anniversary promotion that ends on November 15, with a smaller chance of an extension or repeat if delivery and cross-store demand surprise.
For operators
Treat this six-week, three-drink Ube run as a low-cost test of cross-category footfall: co-branded displays, CaratLane in-store offers and Swiggy/Zomato delivery give you three channels to track for redemption and traffic lift before copying the format.
Watch
An announcement extending the Ube range beyond November 15
Ask next
The report,
Third Wave Coffee and CaratLane launched a 45-day limited-edition Ube beverage range of three drinks, available from October 4 through November 15, 2026 at participating outlets nationwide. It includes co-branded displays, cross-store offers at CaratLane stores, and delivery via Swiggy and Zomato.
- October 4, 2026Campaign start date
- November 15, 2026Campaign end date
What we verified
Checked against the other reports of this story.
- Not a single-source story: BW Retail World reports the same development independently.
Why it matters for the brand
This is a short marketing activation tied to CaratLane's 18th anniversary, with no disclosed financial terms, so it is unlikely to move numbers for either brand and is worth watching only for evidence that it lifts traffic or brand engagement.
What to track next
- Ube drinks still on Third Wave menus or delivery listings after the end date
- Either brand citing redemption, sales or engagement figures from the tie-up
- A rival café or retail brand launching a comparable cross-category collaboration
- Follow-on joint activity between Third Wave and CaratLane after the anniversary period
Background
Later reports that look back at earlier events in this story, newest first. They add context; nothing on this page has changed.
Resurfaced August update: Third Wave Coffee's 320-café FY27 target, then 100 a year, at 10 years
On the record
Earlier Third Wave Coffee reports on RetailIntel, newest first.
Reported figures
From the report. Source details below
| Beverages in range: | three |
|---|---|
| CaratLane anniversary marked: | 18th |