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Tendulkar-backed Ten X You raises $3.41M seed, eyes Rs 100 Cr ARR and offline push
Our read
Ten X You's 25% retention on a 100K customer base validates the D2C sportswear thesis, but the real test is whether the experience store can lift AOV and repeat without bloating CAC ahead of the Rs 100 Cr ARR run-rate.
Watch
Experience store opening announcement and footfall disclosures
Ask next
The report,
Bengaluru D2C sportswear startup Ten X You, co-founded by Sachin Tendulkar, raised $3.41M seed from Surge and Whiteboard Capital. Targeting Rs 100 crore ARR, it plans offline experience store and international expansion, selling via own site and Myntra.
Reported figures
From the report. Source details below
| $58B sports apparel market by | 2030 |
|---|
Other figures
- $3.5M founder investment
- 50,000 B2C customers
- 100,000 total customers
- 25% retention
Why it matters for the brand
Ten X You's Myntra distribution plus planned offline and international expansion makes it a watch-list candidate for incumbent sportswear majors seeking a founder-brand asset with built-in equity from the Tendulkar association.
What to track next
- International market entry (likely GCC or SEA) within 6 months
- Series A raise size and lead investor identity
- Retention moving above 30% or stalling below 25%
- Celebrity co-founder activation cadence on social and IPL windows
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Track Ten X You SKU mix and pricing vs Decathlon, HRX, and Campus Activewear
- Monitor Myntra co-branded drops and search share for 'Ten X You'
- Map experience store location pick (Mumbai/Bengaluru) for catchment overlap with HRX and Puma
- Benchmark unit economics: repeat rate, AOV, and gross margin against D2C sportswear peers
The source
First seen