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Sony Marathi signs ChatGPT, PNG Jewellers as co-presenters for Madhuri Dixit's Kon Honar Crorepati
Our read
Sony Marathi will probably hold its full sponsor roster through the early run on Madhuri Dixit's star appeal, and the first ratings will decide whether more brands follow.
For operators
Retail and consumer brands can use the nightly Monday to Saturday 9 PM slot on Sony Marathi from 12 October as a Marathi-speaking audience channel, and PNG Jewellers' co-presenter role shows how a jewellery retailer can buy that visibility.
Watch
Weekly viewership ratings for the Marathi general entertainment category after the 12 October premiere
The report,
Sony Marathi's Kon Honar Crorepati premieres on October 12, with FMCG, jewellery, travel, finance and personal care brands also signed as co-powered-by, special and associate partners. The season will air Monday to Saturday at 9 PM.
Reported figures
From the report. Source details below
| PNG Jewellers years in business: | over 194 years |
|---|
What to track next
- New sponsor or partner announcements from Sony Marathi
- PNG Jewellers promotions or campaigns that cite the show
- Rival Marathi channels shifting their 9 PM weeknight schedules
- Digital views of show clips on Sony's streaming and social channels