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Slovic crosses Rs 200 Cr ARR, turns EBITDA positive as home gym demand scales
Our read
Slovic's 45/45 split between marketplaces and quick commerce shows home fitness buyers now expect same-day delivery, so distribution muscle on Blinkit/Zepto is as critical as Amazon ranking.
The report,
Sports and fitness gear brand Slovic, owned by Powerhouse91, crossed Rs 200 Cr ARR and turned EBITDA positive in April 2026. Revenue grew from Rs 30 Cr to Rs 92 Cr in FY26, with home gym equipment leading sales across marketplaces, quick commerce, and D2C.
Reported figures
From the report. Source details below
- Rs 225 Cr current ARR
- 250% CAGR
- Rs 30 Cr FY25 revenue
- Rs 28 Cr equity raised
Why it matters for the brand
An 8x jump in branded search signals Slovic is graduating from category play to brand pull, narrowing the acquisition window before strategics like Decathlon or Tata price in the moat.
The counter-case
The case against this reading — not reported by the source.
ARR of Rs 200 Cr is a forward annualization off a single strong month - the actual FY26 revenue was just Rs 92 Cr, meaning they're claiming 2x+ run-rate based on April alone, which is suspicious given home fitness demand is highly seasonal (peaks Jan-April resolution period). EBITDA breakeven in one month is not the same as sustainable profitability; D2C fitness graveyards (Flexnest, OneFitPlus struggles) show marketplace-dependent brands face margin compression as platform take rates rise. With 90% of sales from marketplaces and quick commerce, Slovic has minimal pricing power and is essentially a private label rent paying Amazon/Flipkart/Zepto.
The source
First seen