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Reva by PNGS names actor Sharvari its first brand ambassador as it plans about 15 company-owned exclusive stores
Our read
Reva by PNGS will more likely than not turn the Sharvari deal into a festive demand test before scaling its roughly 15 company-owned exclusive stores.
For operators
Reva by PNGS signed actor Sharvari as its first brand ambassador, with campaigns starting in the festive and wedding season, and plans about 15 company-owned exclusive stores within 24 months of its March 2026 listing, so rival jewellers should expect more competition for diamond-jewellery shoppers beyond its current 38 stores.
Watch
Store count past the 38 reported, at the next results, would mean the roughly 15 exclusive-store rollout has started and mall landlords gain a new diamond tenant.
The report,
Reva by PNGS currently runs 38 stores and aims to open its company-owned exclusive stores within 24 months of its listing. The company announced the appointment on Wednesday. Sharvari's campaigns start with the festive and wedding season.
- Current Reva stores
- 38
- Planned company-owned exclusive stores
- about 15
- Rollout window after listing
- 24 months
Reported figures
From the report. Source details below
| Exclusive outlets: | five |
|---|---|
| Shop-in-shop counters: | 34 |
What to track next
- Timing of the first Sharvari campaign release against the festive and wedding season
- Management comments on footfall or sales after the campaign, at the next results
- Disclosure of locations or leases for company-owned exclusive stores
- Ambassador or store-expansion announcements from rival diamond jewellery labels
The source
Published
Also reported by India Retailing, afaqs, ET BrandEquity, MediaBrief, Social Samosa, Fashion Value Chain
First seen