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PVR Inox Bets On Doraemon's Theatrical Debut To Drive Family Footfalls From October 2
Our read
Stand up Doraemon-themed concession bundles, kids' combos, and in-cinema activations across PVR Inox screens for the October 2 window to convert IP nostalgia into per-cap uplift on family footfalls.
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The report,
Doraemon's first theatrical film in India releases October 2 via PVR Inox Pictures and TV Asahi in Hindi, Tamil, Telugu. Marketing led by Black White Orange includes mall events, school programs, and a CORE festival activation in Mumbai.
Demand data
From the report. Source details below
- 20 years
- June 20-21
What it says about consumers
The TV Asahi-PVR Inox Pictures tie-up signals a distribution playbook for Japanese kids' IP in India, opening partnership conversations with anime licensors, regional dubbing studios, and family-skewed F&B and merchandise brands.
The source
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