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Nykaa Cosmetics taps Rasha Thadani, Rohit Saraf for 'Love At First Swipe' Lovestruck lipstick films
Our read
Nykaa Cosmetics is likely to run this as a steady, platform-anchored lipstick push, with upside only if the Thadani-Saraf pairing catches on beyond the ad.
For operators
Nykaa is putting three story-led films behind one lipstick range, with Rasha Thadani and Rohit Saraf as the faces, so rival beauty brands should watch whether narrative creative with recognisable talent lifts lipstick conversion more than discount-led or product-demo content does.
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View counts and engagement on the second and third films compared with the first
Ask next
The report,
Nykaa Cosmetics launched a three-film campaign for its Lovestruck Lipstick range. It features Rasha Thadani, the brand's face, and Rohit Saraf. Titled 'Love At First Swipe', the films follow chance encounters and weave the lipstick into the story.
- Films in Lovestruck Lipstick campaign
- three-film
What to track next
- Lovestruck stock-outs, bestseller rankings or search trends on Nykaa's platform
- Any announcement of new Lovestruck shades or an extension of the 'Love At First Swipe' line
- Rival lipstick launches or celebrity campaigns timed against the films
- Fresh creator or fan-edit content built around the Thadani-Saraf pairing