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NEXT opens first Mumbai store at Infiniti Mall, Malad
Our read
NEXT's Mumbai debut is likely to become an omnichannel beachhead, with additional premium-mall stores following if Myntra can translate online brand awareness into sustained in-store productivity.
For operators
NEXT’s first Mumbai store at Infiniti Mall, Malad establishes a large-format foothold in a high-traffic family shopping destination, with a 1,000-style assortment spanning women’s, men’s and kids’ apparel.
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Evidence of Myntra integration, including click-and-collect, store returns or app-led store promotions.
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The report
British fashion retailer NEXT opened its first Mumbai store at Infiniti Mall, Malad, through its India licensing and franchise partnership with Myntra Jabong India. The 12,000-plus sq ft outlet carries about 1,000 women’s, men’s and kids’ styles.
- Malad store size
- 12,000-plus sq ft
- Styles stocked at Malad store
- around 1,000 styles
Store and format facts
From the report. Source details below
| online presence across | 80 countries |
|---|
Also in the report
- 265 international franchise locations
Other figures
- entered India in 2023
- more than 460 UK stores
What it means for the format
NEXT’s Mumbai debut highlights the value of partnering with established local digital and retail operators such as Myntra Jabong India to accelerate market entry, mall access and omnichannel brand development in India.
Next on the rollout
- Announcement of a second Mumbai or western India NEXT store within 6-12 months.
- Store productivity signals such as weekend traffic, repeat mall activations, assortment expansion or increased store size.
- Further licensing, supply-chain or exclusive-brand commitments between NEXT and Myntra Jabong India.
- Competitor responses from Zara, H&M, Marks & Spencer, Uniqlo and department-store apparel operators in Mumbai malls.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Open additional Mumbai locations in catchments such as Lower Parel, Goregaon, Thane or Navi Mumbai.
- Use Myntra and former Jabong customer data to target store launches, localized assortments and online-to-offline promotions.
- Expand childrenswear and occasionwear depth, categories likely to benefit from physical trial and family mall traffic.
- Test click-and-collect, ship-from-store or in-store returns to connect the mall estate with Myntra's ecommerce network.
- Pursue stores in Delhi NCR, Bengaluru, Hyderabad, Pune and Ahmedabad premium malls if Mumbai productivity meets targets.
The counter-case
The case against this reading — not reported by the source.
A first Mumbai store is a visibility milestone, not proof of scalable demand. A 12,000-plus sq ft flagship-format outlet carries high rent, staffing and inventory-risk exposure, while NEXT's reliance on a franchise/license partner means store economics and operational control may be less favorable than the headline suggests. Mall footfall does not automatically translate into sustained full-price apparel sales in Mumbai's intensely competitive market.