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Naturis Cosmetics raises ₹100 cr led by Sharrp Ventures to scale BPC contract manufacturing
Our read
Naturis is scaling its 225,000 sq ft Vapi plant and launching an ODM platform, so brands can offload manufacturing while Naturis absorbs capacity risk across colour cosmetics and men's grooming.
Watch
Capacity utilization rate above 225,000 sq ft baseline
The report,
Naturis Cosmetics, a BPC contract manufacturer serving Nykaa, Purplle, Kay Beauty and Colorbar, raised ₹100 crore led by Sharrp Ventures to expand manufacturing, launch an ODM platform, and enter men's grooming, color cosmetics and export markets.
Reported figures
From the report. Source details below
- 50% CAGR
- 225,000 sq ft
- 84 million units
- 50+ brands
Why it matters to operators
Naturis's move into ODM and exports positions it as a consolidation anchor in fragmented Indian beauty manufacturing—worth watching as a partner, supplier, or acquisition target.
What to watch next
- First export orders or international certifications secured
- Customer concentration disclosures / new client wins
- Margin trend as low-margin export/ODM volume mixes in
- Any signal of large brand clients insourcing manufacturing
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Naturis announces new capacity build-out timeline and hiring in Vapi
- Signing of ODM/private-label anchor clients beyond current brand roster
- Move into men's grooming and colour cosmetics categories with pilot SKUs
- Competing CMs (like established players) raise capital or expand to defend share
- Existing clients evaluate multi-vendor sourcing to de-risk supply