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Myntra's Big Fashion Festival opens October 8 with 8 million-plus styles, twice the previous edition's range
Our read
Myntra is more likely than not to report a strong festival, because range, speed and its 80 million+ monthly active users all point the same way.
For operators
Myntra is doubling its assortment to 8M+ styles and promising faster delivery across 98% of serviceable PIN codes, so apparel brands and rival marketplaces should lock in inventory depth, ad share and delivery promises before the October 7 early-access window opens.
Watch
Myntra's post-festival release on orders, new customers and brand performance
The report
Myntra will feature 21,000 emerging brands at the festival, 13,000 of them making their debut. Early access starts October 7, and faster delivery will cover 98 per cent of serviceable PIN codes.
- Styles on offer at BFF
- 8 million-plus
- Emerging brands and labels featured
- 21,000
- Brands making BFF debut
- 13,000
- Serviceable PIN codes with faster delivery
- 98 per cent
Reported figures
From the report. Source details below
| New brand and collection launches: | over 100 |
|---|---|
| Myntra monthly active users: | more than 80 million |
Why it matters for the brand
With 21,000 emerging brands, 13,000 of them debuting, and 100+ new launches exposed to 80M+ monthly users, the festival is a live test of which new labels gain traction, which makes it a useful screen for partnership or acquisition targets once sell-through data appears.