On this page
Mayavé opens five Delhi NCR stores in 45 days, scaling its lab-grown diamond jewellery footprint
Our read
Mayavé will probably treat the five-store NCR burst as a template and extend it, first with more NCR sites and then with other metros, unless early store economics disappoint.
For operators
Mayavé's five Delhi NCR openings in 45 days suggest lab-grown diamond jewellery can scale quickly through a repeatable, experience-led store format, so rival jewellers in the region should check their own LGD assortment, pricing and in-store experience against it.
Watch
Announcement of a sixth store or a first location outside Delhi NCR
Ask next
The report
Mayavé, the lab-grown diamond jewellery brand from the house of Dholakia, opened five stores within 45 days across Delhi NCR, in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka. The stores use a red interior and an experience-led format.
- Delhi NCR stores opened
- 5
- Opening window
- 45 days
Store and format facts
From the report. Source details below
| Stores opened in Delhi NCR: | 5 |
|---|
Next on the rollout
- Any disclosure from Mayavé or the house of Dholakia on store-level sales, footfall or expansion capital
- Lab-grown jewellery launches or store openings by rival jewellers in the same NCR markets
- Signs of discounting or price cuts across lab-grown diamond jewellery
- Reports of staffing changes, relocations or closures at any of the five new stores