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Lifestyle signs 24,000-sq-ft anchor store at The Icon in Faridabad
Our read
Lifestyle anchor raises The Icon's leasing appeal and positions the project as a fashion-and-entertainment destination, contingent on synchronized retail and multiplex delivery.
For operators
Lifestyle’s 24,000-sq-ft Faridabad anchor adds a fashion-led draw to The Icon’s retail-entertainment mix and will require strong launch merchandising and multiplex-linked footfall conversion.
Watch
Construction and possession milestones for The Icon's retail floors.
The report,
Lifestyle has signed a 24,000-sq.-ft. anchor store at Bhumika Realty’s The Icon mixed-use development in Faridabad. The ground-and-first-floor outlet will join PVR INOX’s planned 25,000-sq.-ft. multiplex, strengthening the project’s retail and entertainment mix.
- PVR INOX planned multiplex at The Icon25,000 sq. ft.
- Lifestyle anchor store at The Icon24,000 sq. ft.
Store and format facts
From the report. Source details below
| 170+ stores across | 8 countries |
|---|
Also in the report
- 300+ international brands
Other figures
- 77+ stores in India
- 44 Indian cities
Next on the rollout
- Formal opening-date announcement or hiring activity from Lifestyle.
- Confirmation, screen count, and opening timeline for the proposed PVR INOX multiplex.
- New lease announcements from national fashion, beauty, F&B, and family-entertainment brands.
- Competitor promotional campaigns or department-store additions in the Faridabad catchment.
The counter-case
The case against this reading — not reported by the source.
A signed 24,000-sq-ft store is a meaningful commitment, but it does not establish that The Icon can generate sustained footfall or sales productivity. The project’s appeal appears partly dependent on a proposed PVR INOX multiplex, which may face approval, construction, financing, or opening-timeline risk. Faridabad’s catchment, competitive retail supply, consumer spending profile, accessibility, and the store’s expected opening date are not provided. A ground-and-first-floor anchor can also create execution pressure for the developer if adjacent leasing, parking, circulation, and tenant mix do not support destination shopping.
The source
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