On this page
KBC sponsorships rise to 80% of ad sales as brands seek integrated TV-digital buys
Sony Pictures Networks India says KBC sponsorships and brand integrations now generate about 80% of ad sales. More than 20 sponsors have booked most inventory ahead of the August 10 launch, highlighting advertiser demand for cross-platform, customised media partnerships.
Channel facts
From the report. Source details below
| Season expanded from | 100 to 120 episodes |
|---|
Also in the report
- About 50% sponsorship share four years ago
- 80-85% of inventory committed before launch
- Three to four additional sponsorship deals expected
- Seven to eight new sponsors
- 50-55% of large advertising partnerships span TV and digital
The source
Published
First seen