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JSW Dulux targets No. 2 in decorative paints post Akzo buy, taking aim at Asian Paints
Our read
JSW's Akzo playbook signals consolidation in a 14+ player market is live—mid-tier regional paint brands and adjacency targets (waterproofing, wood coatings) become attractive bolt-ons as the top-2 race forces scale moves.
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The report,
JSW Dulux, formed after JSW Group's acquisition of Akzo Nobel India, is targeting a top-two position in India's decorative and industrial paints market through aggressive expansion, brand investment, distribution growth, and premiumisation, challenging leader Asian Paints.