On this page
JioStar's IPL 2026 hits 1.2B viewers, unlocking new ad-retail playbook for consumer brands
Our read
IPL 2026's 1.2B-viewer reach with +22% CTV growth and regional-language surge means we should rebuild media plans around shoppable CTV formats and vernacular creative to capture the 33% regional uplift.
Ask next
The report,
JioStar reports IPL 2026 reached 1.2 billion viewers, up 7% YoY, with Connected TV growing 22% and 125 new advertisers onboarded. Swiggy and OpenAI integrations expanded brand engagement, signaling stronger ad-retail tie-ins for Indian consumer brands.
Reported figures
From the report. Source details below
- 870 billion minutes watch-time
- 400 million viewers finale
- 25 billion digital video views
Other figures
- +8% digital views
- regional-language +33%
- 12 languages
- 30 feeds
Why it matters for the brand
The CTV and regional-language inflection points open partnership windows with JioStar for co-branded shoppable integrations, while emerging adtech and vernacular content players become attractive bolt-on targets.
The source
Published
First seen