Himalaya BabyCare builds Gentle Baby Wash campaign around a baby's first bath, with film in eight languages
Our read
Himalaya BabyCare will stretch the first-bath film into a multi-channel, multi-language effort and gain mindshare among new parents, while any rival response stays incremental rather than a direct counter-campaign.
For operators
Himalaya BabyCare is tying its Gentle Baby Wash to a newborn's first bath, with a nurse recommending the no-tears, soap-free, pH 5.5 product in an eight-language film, so retailers should expect demand for it from new mothers and should stock and shelve it where they shop for newborns.
Watch
Himalaya releasing further creatives, or adding languages beyond the current eight
Ask next
The report,
In the Himalaya BabyCare film, a nurse recommends the no-tears, soap-free, pH 5.5 Gentle Baby Wash to a new mother preparing to take her newborn home. It is available in English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali.
- Campaign film languages
- eight
- Gentle Baby Wash pH balance
- 5.5
What to track next
- A rival baby-wash brand launching a newborn-focused or health-professional campaign
- Gentle Baby Wash rank or search movement on major e-commerce and quick-commerce platforms
- Himalaya tying up with hospitals, nurses or paediatric networks to carry the recommendation offline
- Any complaint or challenge to the product claims in the film