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Habuild hits Rs 100 cr revenue with 1.8 crore users, no app, 90% referrals
Our read
Skipping the app and routing 90% of growth through referrals proves that low-friction web links plus daily user conversations can outscale polished funnels in underserved demographics like Indian mothers.
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The report,
Bootstrapped online yoga platform Habuild has grown to Rs 100 crore revenue and 1.8 crore users in six years by avoiding apps, relying on referrals (90%), and targeting Indian mothers via simple links and daily user conversations.
Reported figures
From the report. Source details below
- 6 years
Why it matters to operators
Habuild's 1.8 cr-user mom-focused yoga base, built on referrals and zero app spend, is an attractive bolt-on for any health, insurance, or D2C wellness player seeking distribution into Indian households.
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