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FSSAI names United Spirits, INBREW in alco-bev additives crackdown
Our read
Treat regulatory compliance, product-claim substantiation and state-market exposure as priority diligence items in alco-bev deals, with potential valuation discounts for portfolios reliant on challenged practices.
Watch
Publication of notice details, alleged additive names, batch identifiers and specific provisions cited by FSSAI.
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The report,
FSSAI named United Spirits, INBREW Beverages and other liquor producers in enforcement action over alleged prohibited additives, flavour blending and misleading age claims. Notices cover USL plants producing McDowell’s No.1 Rum, Antiquity Blue and Royal Challenge, with more Maharashtra action pending.
Reported figures
From the report. Source details below
| Food Safety and Standards (Alcoholic Beverages) Regulations, | 2018 |
|---|
Also in the report
- six other manufacturers in Maharashtra
Other figures
- 10 July
What to watch next
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Conduct SKU-by-SKU legal and technical audits of additives, flavour blends, batch records, age claims and label approvals across all states.
- Review marketing copy and premiumisation claims across the portfolio; shift near-term trade support toward compliant substitute SKUs if availability is interrupted.
The source
Published
First seen