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FSSAI issues 150+ notices over misleading food ads, claims and labelling
Our read
FSSAI crackdown forces marketplaces and food chains to police claims at source, raising compliance costs and favoring trusted national brands.
For operators
Immediately audit product claims, labels and marketplace listings, as FSSAI’s actions against Amazon, Flipkart and Domino’s show enforcement now extends across brands, platforms and operating licences.
Watch
Publication of FSSAI notice details, named violations, monetary penalties, prosecutions or additional licence cancellations.
The report,
FSSAI issued over 150 notices for misleading ads, false claims and labelling breaches, targeting major food and beverage brands, e-commerce platforms and QSR chains. Enforcement included cancelling an Amazon warehouse licence and suspending five Domino's licences.
Reported figures
From the report. Source details below
- 12 notices sent to Amazon and Flipkart
- 1 Amazon warehouse licence cancelled
- More than 30 notices issued to food service establishments
- 5 Domino's licences suspended
Why it matters to operators
Build regulatory diligence around labelling substantiation, advertising controls, seller oversight and licence history, since enforcement failures can create post-deal liabilities and operational disruption.
The counter-case
The case against this reading — not reported by the source.
The enforcement headline may overstate the practical risk. More than 150 notices across a vast food, marketplace and QSR sector does not necessarily signal a sustained crackdown, and notices are preliminary actions rather than final findings, fines or product bans. The Amazon warehouse cancellation and Domino’s licence suspensions may be facility-specific compliance issues, not evidence of systemic business-model exposure. Large companies can often remediate labels, listings and claims quickly with limited financial impact.