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FSSAI bars sale of select rum and whisky products over non-permitted flavours
Our read
Alcohol operators face urgent SKU reviews, potential inventory holds and distribution disruption as FSSAI scrutiny targets non-permitted flavours, labelling and maturation claims.
Watch
Publication of the exact product names, batch numbers, manufacturing locations and nature of each alleged violation.
The report,
FSSAI barred sales of select rum and whisky products from specified units, alleging non-permitted flavour additions, misleading labels and deceptive maturation claims. United Spirits, Old Monk manufacturer Mohan Rocky Springwater, INBREW and Associated Alcohols & Breweries were among companies affected.
Reported figures
From the report. Source details below
- 6 other manufacturers issued notices in Maharashtra
Other figures
- 3 Old Monk Rum variants
Why it matters to operators
Any dealmaking involving Indian alcobev brands should intensify diligence on formulation approvals, label claims, manufacturing compliance and contingent regulatory liabilities.
What to watch next
- Evidence that scrutiny broadens from non-permitted flavours to ageing, barrel, reserve, premium or imported-origin claims.
The source
Published
First seen