On this page
Earlier report,
Fastrack Perfumes taps Pratibha Ranta to sell its dessert-inspired gourmand fragrance range
Our read
Fastrack is more likely than not to keep pushing the gourmand range through digital channels, and a rival gourmand launch or a Fastrack line extension would be the first sign the category is gaining traction.
For operators
Fastrack Perfumes ties each of its four gourmand scents to a named dessert (Sunday Tiramisu, Berries with Bestie, Midnight Vanilla, Hazelnut Holidays) under "Deliciously Addictive", so retailers stocking fragrances can use dessert cues to organise displays and testers and to simplify the pitch to shoppers.
Watch
Announcement of a fifth gourmand scent, a gift set or a limited edition from Fastrack Perfumes
The report
Fastrack Perfumes, from Titan Company, released a new film with actor Pratibha Ranta for its gourmand collection of four fragrances: Sunday Tiramisu, Berries with Bestie, Midnight Vanilla and Hazelnut Holidays. The film links scents to desserts under the "Deliciously Addictive" proposition.
What we verified
Checked against the other reports of this story.
- Not a single-source story: MediaBrief reports the same development independently.
What to track next
- Titan Company's next quarterly commentary naming fragrances or the gourmand range as a growth driver
- Ratings, reviews and best-seller placement for the four scents on major online marketplaces
- Launch of a food-inspired or gourmand fragrance line by a direct rival
- Further Pratibha Ranta content or a second campaign phase from Fastrack
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
Fastrack Perfumes launches 'Deliciously Addictive', a four-fragrance dessert-inspired gourmand range priced at INR 895
- Fragrances in collection: 4
Reported figures
From the report. Source details below
- to showcase its gourmand fragrance collection