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Resurfaced report,first published
Estée Lauder Takes Full Control of Forest Essentials in India Ayurveda Bet
Estée Lauder agrees to fully acquire Ayurvedic luxury skincare brand Forest Essentials, founded by Mira Kulkarni, after holding 49% since 2020. Brand has ~200 stores, FY25 revenue of ₹5.8bn, and remains India's top skincare label.
Reported figures
From the report. Source details below
| 5.8 billion rupees revenue | 2025 |
|---|
Also in the report
- 2.8 billion rupees EBITDA
- $10 billion India beauty market
- 78% executives see India most promising
Other figures
- $63 million revenue
- $30 million EBITDA
- 14 brands in India
- 40% skincare share
The source
Published
First seen