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Earlier report,
EBG Group plans 100+ Tarzan Jungle Cafes in three years, with first Hyderabad outlet by March 2027
Our read
EBG Group will most likely open the Hyderabad flagship roughly on schedule, then rely on franchising to chase 100+ Tarzan Jungle Cafes, and may fall short of the full count in three years.
For operators
EBG Group plans 100+ Tarzan Jungle Cafes in three years, starting with a 3,500–5,000 sq. ft.
Watch
Hyderabad flagship opening before March 2027 would mean the 100+ café plan is on track and franchisees and Tier 1–2 landlords get a live format to assess.
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The report,
EBG Group plans more than 100 Tarzan Jungle Cafes across Tier 1 and Tier 2 cities over three years, with over Rs 2 crore for the first flagship. The first Hyderabad outlet is due by March 2027, with franchising to follow.
- EBG Group planned Tarzan Jungle Cafes, over three years
- 100+
- Investment, first flagship outlet
- ₹2 crore
- First Hyderabad outlet opening
- by March 2027
What we verified
Checked against the other reports of this story.
- Cafes targeted over next three years: more than 100 — Restaurant India and ET Hospitality agree.
- Investment for first flagship cafe: over Rs 2 crore — Restaurant India and ET Hospitality agree.
- Existing Adhira & Appa Coffee cafes: 50+ — Restaurant India and ET Hospitality agree.
The counter-case
The case against this reading — not reported by the source.
The 100+ café target is a plan, not a commitment, and the timeline looks stretched. The first Jungle Flagship is not due until March 2027. Reaching 100+ outlets within three years therefore implies a rollout of dozens of units a year, starting from a single unproven format. The Rs 2 crore flagship is a showpiece. It does not show what a repeatable outlet costs or earns, and 3,500–5,000 sq. ft. themed units are hard to replicate quickly or cheaply. The plan leans on franchising, which depends on strong unit economics that nobody has seen. Themed cafés also tend to draw heavy footfall at launch and then fade once the novelty wears off. Tier 1 and Tier 2 cities are already crowded with Starbucks, Third Wave, Blue Tokai, Chaayos and local chains. The 50+ Adhira & Appa Coffee cafés may be a smaller, cheaper format, so they say little about whether EBG can run large experiential venues. Announcements like this often slip or shrink.
What it means for the format
EBG Group plans 100+ Tarzan Jungle Cafes in three years, starting with a 3,500–5,000 sq. ft. Hyderabad flagship by March 2027, so café operators in Tier 1 and 2 cities should expect more competition for large-format sites and franchise partners.
Next on the rollout
- Announcement of a second Tarzan Jungle Cafe site after Hyderabad
- A franchise brochure, fee structure or franchise-partner announcement
- Reported capex per outlet versus the ₹2 crore-plus flagship budget
- Delay notices or changed format size from the 3,500–5,000 sq. ft. plan
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
EBG Group launches Tarzan Jungle Cafe, targets 100+ cafes in three years; Hyderabad flagship due by March 2027
Store and format facts
From the report. Source details below
| Existing Adhira & Appa Coffee cafés: | 50+ |
|---|---|
| Jungle Flagship outlet size: | 3,500–5,000 sq. ft. |