Dilli Mithai Co. opens Punjabi Bagh outlet in Delhi, with mithai boxes starting at Rs 240
Our read
Dilli Mithai Co. uses the Punjabi Bagh outlet as a festive-season test of its box-led, ₹240-entry model before committing to more Delhi sites.
For operators
Dilli Mithai Co. has opened a Punjabi Bagh outlet in Delhi with boxes of 4, 10, 15, 20 and 30 pieces and a four-piece box from Rs 240, so nearby sweet shops now face a new organised rival on gifting price points.
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Four-piece box price at or below the ₹240 start through Diwali would mean entry pricing is a lasting anchor, pressuring neighbourhood sweet shops.
The report,
Dilli Mithai Co. opened its Punjabi Bagh outlet in Delhi, with mithai boxes of 4, 10, 15, 20 and 30 pieces starting at Rs 240 for four. It sells by piece, weight or hamper, entering Delhi's organised sweets retail market.
- Starting price, box of four
- ₹240
- Box formats
- 4, 10, 15, 20 and 30 pieces
Next on the rollout
- A second Delhi outlet announced before Diwali
- Rival sweet chains launching entry-priced boxes near Punjabi Bagh
- Hamper and bulk gifting orders reported in the festive season
- Delivery or online listing for Dilli Mithai Co. boxes