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Delhi HC rejects Vimal Elaichi maker’s plea over FDA notices on surrogate ads
Delhi High Court dismissed Vimal Elaichi maker PB Agro LLP’s challenge to Maharashtra FDA notices over alleged surrogate advertising of Vimal Pan Masala featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff, directing the jurisdictional dispute to Maharashtra.
- Maximum penalty
- ₹10 lakh maximum penalty
Reported figures
From the report. Source details below
| Food Safety and Standards Act, | 2006 |
|---|---|
| $177.9 million Shah Rukh Khan brand value in | 2025 |
Other figures
- ₹10 lakh maximum penalty