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Earlier report,

Comfort tops the festive footwear checklist for 52% of young Indian shoppers in Paragon-commissioned survey

Since then, : Comfort key for 51.7% of Indian festive footwear buyers, 58.1% to spend under Rs 2,000, Paragon study of 8 Oct

Our read

Paragon will build its festive push around comfort-led, sub-Rs 2,000 footwear with ethnic emphasis in metros, and rivals will copy the comfort pitch.

For operators

Build festive ranges around comfort-led ethnic styles priced under Rs 2,000, where 51.7% rank comfort a key consideration and 58.1% plan to spend below that line, then weight ethnic depth toward metros (34.5%) over Tier 3 (19.2%) and keep online and offline equally stocked since 57.6% expect both to matter.

Watch

Paragon festive-season launches: ethnic share of the range and price points relative to Rs 2,000

The report,

PulseAI Research, commissioned by Paragon Footwear, found 51.7% of 2,000 surveyed Indian shoppers named comfort as a key festive footwear consideration. Ethnic footwear led at 30.3%, and 58.1% plan to spend under Rs 2,000.

What we verified

Checked against the other reports of this story.

What to track next

  • Management commentary on festive volumes, realisations and online versus offline sales mix in the next results
  • Rival footwear brands' festive ads that foreground comfort or Rs 2,000-and-under pricing
  • Depth of marketplace and retailer festive discounting on footwear
  • Regional sales skew between metros and Tier 3 for ethnic styles

Updates

Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.

  1. Read the update at ET Small Business

    Comfort key for 51.7% of Indian festive footwear buyers, 58.1% to spend under Rs 2,000, Paragon study of 8 Oct

    • Heels and wedges preference share: 25.1%
    • Sandals preference share: 15.8%
    • Respondents citing deals and offers as primary trigger: 31.9%

  2. Read the update at MediaBrief

    Comfort outranks style and discounts for festive footwear buyers, Paragon Footwear study of 2,000 shoppers finds

    • Shoppers citing discounts as primary festive reason: 31.9%

Reported figures

From the report. Source details below

Expecting equal online and offline roles: 57.6%

The source

Source Read the source at IMAGES Business of Fashion

Published

Also reported by MediaBrief, ET Small Business

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Note Information, not investment advice. RetailIntel is not registered with SEBI.