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BlissClub raises Rs 160 crore Series B to expand stores and categories
Our read
BlissClub's funding will shift it from a digital-first niche label toward a more visible omnichannel athleisure chain, with store economics and category discipline determining whether growth converts into durable scale.
For operators
BlissClub’s Rs 160 crore Series B gives it added firepower to accelerate store rollout, category expansion and hiring as it scales its omnichannel athleisure model beyond 40 outlets.
Watch
Net store additions, city expansion pace and evidence of store-level profitability.
The report,
Bengaluru D2C athleisure brand BlissClub raised Rs 160 crore in a Series B led by Singularity AMC to enter new categories, expand offline retail, develop products and hire. The omnichannel brand has over 40 stores and FY25 revenue of Rs 131.5 crore.
Channel facts
From the report. Source details below
| $15 million Series A in May | 2022 |
|---|---|
| FY24 operating revenue | Rs 87 crore |
Other figures
- FY25 revenue growth 51%
- founded in 2020
What it means for online and offline
BlissClub’s fresh capital and offline ambitions make it a more consequential potential partner or competitive benchmark for retailers, marketplaces and brands targeting women’s athleisure demand.
Signals to track
- Revenue growth and whether FY26 growth sustains or exceeds the FY25 51% increase.
- New-category launch cadence, sell-through rates and share of sales from cross-category purchases.
- Gross-margin movement, discount intensity, inventory days and return rates.
- Hiring in retail operations, merchandising, supply chain and product leadership.
- Any shift toward franchise, shop-in-shop or large-format retail distribution models.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Prioritize high-density mall and high-street clusters where stores can support online fulfillment and returns.
- Launch adjacent categories with existing customer cohorts first to validate repeat demand before broad inventory commitments.
- Use store data to refine fit, sizing and regional assortment decisions, reducing returns and markdown exposure.
- Build senior retail operations, merchandising and supply-chain teams ahead of rapid store additions.
- Pursue marketplace and selective retail partnerships only where they expand reach without eroding D2C pricing control.
The counter-case
The case against this reading — not reported by the source.
Rs 160 crore could accelerate store openings before unit economics are proven at scale. Athleisure is crowded, with D2C brands competing against larger sportswear players, marketplaces and discount-heavy fashion retailers; adding categories and physical stores simultaneously can dilute brand focus, raise inventory risk and increase fixed costs. Revenue growth of 51% is strong, but without profitability, repeat-purchase, store payback and gross-margin data, the raise may be financing expansion rather than validating a durable omni-channel model.
The source
Published
Confirmed by Business Standard, ET Small Business, YourStory, Inc42, IMAGES Business of Fashion, IndianWeb2, Outlook Business, The Hindu BusinessLine
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