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BigBasket's early-2023 bet on offline stores resurfaces as it widens grocery reach
BigBasket is expanding offline through self-service and large-format stores to build an omnichannel grocery business, broaden India reach and counter competition. Tata-owned BigBasket may raise additional capital before a potential 2025 IPO after raising $200 million from Tata Digital.
Channel facts
From the report. Source details below
| 59% of respondents reported very high food-and-drink spending at supermarkets and large stores in Q4 2022, versus 55% in Q3 | 2022 |
|---|---|
| BigBasket entered offline retail in | 2021 |
| Large-format supermarket pilot launched in Hyderabad in December | 2022 |
| $200 million raised from Tata Digital in December | 2022 |
Also in the report
- Physical-store SKUs planned at one-tenth of online-store assortment
Other figures
- $3.2 billion valuation
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