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Earlier report,
As You Asked raises Rs 45 lakh pre-seed from ISB D-Labs and angels to launch children's nutrition products
Since then, : New: Target age group: 2–12
Our read
As You Asked will more likely than not use the ₹45 lakh for a narrow market launch and look for follow-on funding once repeat sales show up.
For operators
As You Asked's Rs 45 lakh pre-seed will fund a launch of children's nutrition products for ages two to 12, but with just over 200 pilot customers it is too early to need shelf space, so retailers should only watch the category.
Watch
Paying customers past the 200-plus pilot base by the first post-launch update would mean pilot interest converts, giving co-packers and retailers a reason to stock it.
The report,
As You Asked will use its all-equity funding for market launch, product development, manufacturing and distribution of products for children aged two to 12 years. The range includes daily nutrition powders, hydration powders and micronutrient gummies without added sugars.
- Pre-seed funding raised
- ₹45 lakh
- Parents consulted
- more than 100
- Child taste tests
- over 200
- Pilot customers
- more than 200
What we verified
Checked against the other reports of this story.
- Pre-seed funding raised: ₹45 lakh — ET Retail and IndianWeb2 agree.
- Target age group: two to 12 years (ET Retail) vs 2–12 (IndianWeb2) — reports differ.
Why it matters for the brand
ISB D-Labs and angels put Rs 45 lakh of all-equity pre-seed into As You Asked, backed by 100+ parent consultations, 200+ child taste tests and 200+ pilot customers, so this is a small early-stage bet on a children's nutrition brand that has yet to prove repeat sales.
What to track next
- Announcement of a manufacturing or distribution partner
- Repeat-order rate shared by the founders after launch
- Any follow-on round or new investor named after the pre-seed
- Product range expanding beyond the first launch products
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
New: Target age group: 2–12
Reported as “As You Asked raises ₹45 lakh pre-seed from ISB D-Labs and angels for its children's nutrition range”
Reported figures
From the report. Source details below
| Parents consulted: | more than 100 |
|---|---|
| Child taste tests: | over 200 |
| Pilot customers: | more than 200 |