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Earlier report,

Apple to open iPhone Duo pre-orders 16 October, with 150+ demo units at Fifth Avenue store, Gurman reports

Since then, : Apple opens India pre-orders for first foldable iPhone Duo from Rs 2,99,900, with store sales from 23 October

Our read

Apple will use the heavy flagship demo push and a ₹2,99,900 India entry price to run the iPhone Duo as a scarce, premium halo launch rather than a volume product.

For operators

If Gurman's report holds, Apple is putting 150+ demo units in Fifth Avenue against roughly 20 in regular stores, so retailers selling a Rs 2,99,900 phone from 23 October should plan hands-on demo space and trained staff around the 16 October pre-order opening.

Watch

India price above the ₹2,99,900 reported, at the 16 October pre-order opening, would mean Apple is aiming at a narrow top-end base and rival foldables face less pressure.

Ask next

The report,

Apple opens iPhone Duo pre-orders on 16 October, with India sales starting 23 October at a price from Rs 2,99,900. Gurman reports over 150 demo units for the Fifth Avenue store and roughly 20 for regular stores.

Demo units per store, ranked by tier: regular stores average roughly 20, per Gurman
  • Fifth Avenue storeOver 150
  • Apple Park Visitor CenterAround 100
  • Key Chicago, LA, Manhattan stores30 to 40
  • Regular Apple Stores (average)roughly 20

Read next

  1. Apple launches HomePod mini 2 in India at Rs 18,900, with pre-orders open from 13 October on its online store, , Business Today

What we verified

Checked against the other reports of this story.

What to track next

  • Delivery dates for pre-orders slipping soon after the 16 October opening
  • Whether Apple confirms the 23 October India sales date
  • Demo-unit counts at regular stores versus the roughly 20 reported
  • Rival foldable price cuts or trade-in offers announced around 23 October

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Apple is likely to keep demo units concentrated in flagship and showcase stores, leaving regular stores with about 20 each.
  • Apple is likely to open pre-orders on 16 October as reported and push India sales from 23 October.
  • Apple may pair the ₹2,99,900 India starting price with trade-in and card-financing offers to widen the buyer pool.
  • Rival foldable makers may answer with price cuts or trade-in bonuses in India around the Apple launch window.
  • Expect Apple's India retail and reseller partners to see tight early allocation and staggered deliveries.

Updates

Each later report on this story, newest first; Background entries look back at earlier events. Earlier entries are never edited; a correction is a new entry.

  1. Read the update at Business Today

    Apple opens India pre-orders for first foldable iPhone Duo from Rs 2,99,900, with store sales from 23 October

    • iPhone Duo 2TB price in India: Rs 4,49,900
    • iPhone Duo 512GB price: Rs 3,24,900
    • iPhone Duo 1TB price: Rs 3,74,900
    • Maximum bank cashback: Rs 7,000
    • Pre-order start time: 5:30 pm IST

  2. Background, Read the report at Business Today

    Resurfaced May 2025 analysis: India assembles 1 in 4 iPhones, earns about $30 of an illustrative $1,000 handset

On the record

Earlier Apple reports on RetailIntel, newest first.

Reported figures

From the report. Source details below

Demo units at Apple Park Visitor Center: Around 100
Demo units at key stores in Chicago, Los Angeles and Manhattan: between 30 and 40
Inner display size: 7.6-inch

The source

Source Read the source at NDTV Profit

Published

Also reported by Business Today

First seen

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Note Information, not investment advice. RetailIntel is not registered with SEBI.