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Aman Gupta Backs FIG Living as Home Brand Plans Post-Festive Expansion
Our read
FIG Living is likely to become a more visible premium-accessible omnichannel home brand, but its investment case will hinge less on festive revenue and more on whether offline discovery and adjacent-category expansion can grow basket sizes without creating disproportionate inventory and store-cost pressure.
For operators
FIG Living’s funding and post-festive expansion signal rising competition in home-and-living, especially as the brand adds offline experiences and moves beyond lighting.
Watch
Confirmation of the investment amount, valuation and follow-on capital availability.
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The report,
FIG Living secured an investment from Aman Gupta’s SailThru Ventures as it targets an annual revenue run rate of Rs 18 crore after the upcoming festive season. The home-and-living brand plans to expand distribution, offline experiences and categories beyond lighting.
- Targeted annual revenue run rate after festive season
- ₹18 crore
Reported figures
From the report. Source details below
| approximately | Rs 12 crore |
|---|
Other figures
- 2025
- around 20 percent
- Nearly 80 percent
Why it matters to operators
FIG Living’s move from lighting into broader home-and-living creates a potential partnership, acquisition or strategic-distribution opportunity for larger lifestyle and retail players.
What to watch next
- Achievement or revision of the Rs 18 crore annual revenue run-rate target following the festive season.
- Announcements of offline formats, city launches, store count, retail partnerships or shop-in-shop placements.
- Evidence of expansion beyond lighting, including SKU breadth, private-label mix and category-level pricing.
- Signals on repeat purchase, gross margin, discount intensity, inventory turns and customer acquisition costs.
- Competitive responses from home-and-living D2C brands, marketplaces and large-format furniture retailers.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Launch selective shop-in-shops, pop-ups or experience centers in high-income urban catchments after the festive period.
- Use the strategic investor association for creator-led marketing, retail introductions and stronger marketplace visibility.
- Expand adjacent high-attach categories such as décor, soft furnishings, small furniture or home accessories rather than broad-format furniture immediately.
- Build bundled room solutions and cross-category merchandising to lift average order value.
- Prioritize inventory planning, fulfillment reliability and contribution-margin tracking before committing to a large owned-store footprint.
The counter-case
The case against this reading — not reported by the source.
The announcement signals ambition more than proof of scalable demand. A Rs 18 crore annual revenue run rate after the festive period may reflect a seasonal sales spike rather than durable, repeatable revenue, and the investment amount, valuation and use of proceeds are undisclosed. Moving from lighting into broader home-and-living categories and building offline experiences can raise inventory, store, marketing and working-capital requirements while placing FIG Living against far better-capitalized incumbents and marketplace-led brands.