Wow! Momo
Wow! Momo is trading strongly, with a 28-40% sales lift during the FIFA final's late-night screenings (Mint, 19 Jul), while it now weighs view-through rates, watch time, engagement and conversions over headline reach in creator campaigns (ET BrandEquity, 9 Sept).
What it means Delivery apps and QSR rivals face a demand spike tied to extended operating hours, and creator-marketing suppliers face tougher conversion-based scrutiny.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 4 stories, the newest dated 24 Sept 2026. Summary written 3 Oct 2026.
Show 3 paragraphs and 4 sources
Wow! Momo operates as Wow! Momo Foods, a food business whose brands include Wow Chicken and Wow! China. [1] source: Entrackr
Entrackr reported in August 2026 that Wow! Momo Foods' FY25 operating revenue rose 30.5% to Rs 613.55 crore from Rs 470 crore. [1] source: Entrackr Total income was Rs 630 crore, versus Rs 481 crore in FY24. [1] source: Entrackr Net loss widened 27.6% to Rs 148 crore from Rs 116 crore, as input, advertising, commissions and rent costs increased. [1] source: Entrackr FY25 EBITDA was Rs 17.1 crore, and the EBITDA margin fell to 2.79% from 6.12%. [1] source: Entrackr Material costs rose 45.9% to Rs 232 crore. [1] source: Entrackr
In August 2026, Coca-Cola India partnered with Wow! Momo, according to The Hindu BusinessLine. [2] source: The Hindu BusinessLine In September 2026, ET Brand Equity reported that Wow! Momo is among the Indian marketers prioritising view-through rates, watch time, engagement and conversions over headline reach when evaluating creator campaigns. [3] source: ET BrandEquity Leaders from Wow! Momo are also billed to speak at ETBrandEquity's MarTech+ Summit 2026 in Gurugram. [4] source: ET BrandEquity
Sources
Questions about Wow! Momo
How fast is Wow! Momo growing in India?
Wow! Momo Foods reported FY25 operating revenue up 30.5% to Rs 613.55 crore from Rs 470 crore, while its net loss widened to Rs 148 crore from Rs 116 crore. [1] source: Entrackr
What is Wow! Momo's current strategy in India?
In August 2026, Wow! Momo partnered with Coca-Cola India. [2] source: The Hindu BusinessLine In September 2026, it was among marketers shifting creator-campaign evaluation towards view-through rates, watch time, engagement and conversions. [3] source: ET BrandEquity Its leaders are also billed for ETBrandEquity's MarTech+ Summit 2026 in Gurugram. [4] source: ET BrandEquity
Stories that mention Wow! Momo
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Wow! Momo is named in these stories but is not their subject.