WeMe
Latest, : Digital-first snack brand WeMe debuts on Blinkit across five cities with 27 SKUs.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 4 stories, the newest dated 6 Aug 2026. Summary written 3 Oct 2026.
WeMe is a digital-first packaged snacks brand from Emami Agrotech, part of Emami Group. [1] source: Business Standard[2] source: ET Retail
Show 3 more paragraphs and 4 sources
It launched in Kolkata in August 2026 with three launch categories: spreads, jhuri aloo bhaja and chips. [1] source: Business Standard[3] source: Outlook Business[2] source: ET Retail Emami Agrotech has a ₹12,000 crore branded edible-oil business, and WeMe takes it beyond edible oils. [1] source: Business Standard[4] source: ET Small Business
Emami Agrotech plans a ₹750 crore investment in WeMe over three to five years. This includes a ₹400 crore greenfield manufacturing facility in West Bengal, estimated to take 24 months to build. [1] source: Business Standard Outlook Business reported ₹350 crore of additional business-building investment. [3] source: Outlook Business The company targets ₹1,000 crore in revenue over five to seven years. [1] source: Business Standard WeMe is sold on Blinkit in five cities: Bengaluru, Delhi NCR, Kolkata, Mumbai and Ahmedabad. [2] source: ET Retail Initial distribution uses quick commerce and Kolkata general trade. [1] source: Business Standard The range includes Rs 10 product packs. [4] source: ET Small Business
Outlook Business put India's packaged snacks market at over ₹50,000 crore in 2025. [3] source: Outlook Business Emami Agrotech also sells under the Healthy & Tasty brand. [3] source: Outlook Business[4] source: ET Small Business
Sources
- Emami Agrotech enters packaged snacks with WeMe, plans ₹750 crore investment
- Emami Agrotech launches WeMe, commits Rs 750 crore to build Rs 1,000 crore snack brand
- Emami Agrotech enters snacks with WeMe, plans ₹400 crore West Bengal plant
- Emami Agrotech launches WeMe snacks, plans ₹400 crore Bengal plant
Questions about WeMe
What are WeMe's expansion plans?
In August 2026 WeMe was being sold on Blinkit in five cities: Bengaluru, Delhi NCR, Kolkata, Mumbai and Ahmedabad. Emami Agrotech is also expanding SKUs and building a dedicated distribution network for WeMe. [2] source: ET Retail
Who owns WeMe?
WeMe is a packaged snacks brand launched by Emami Agrotech, which is part of Emami Group. [1] source: Business Standard[3] source: Outlook Business
What is WeMe's current strategy in India?
In August 2026 Emami Agrotech launched WeMe snacks in Kolkata with spreads, jhuri aloo bhaja and chips. [1] source: Business Standard It is selling through Blinkit in five cities. [2] source: ET Retail It plans a ₹400 crore greenfield West Bengal plant within a ₹750 crore investment. [1] source: Business Standard