Visa
Visa is expanding in India and Asia Pacific, with its premium dining program now spanning 13 Asia Pacific markets and agentic-commerce tools built on tokenisation and Payment Passkeys (The Hindu BusinessLine, 30 Sept). Scam exposure and concern over AI-enabled fraud in India's digital remittance market remain high (The Hindu BusinessLine, 16 Sept).
What it means Retailers, D2C brands and MSMEs face Visa-set standards for agent-ready checkout.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 8 Oct 2026. Summary written 14 Oct 2026.
Visa is a card payments network whose credit cards are issued in India by banks such as Axis Bank. [1] source: Business Today
Show 3 more paragraphs and 7 sources
Rishi Chhabra is Visa's India Country Manager. [2] source: ET Small Business Axis Bank was Apple Pay's first banking partner in India, and the Apple Pay launch supports the bank's Visa and Mastercard credit cards. [3] source: Inc42
Paytm partnered with Visa to offer cardholders 50% off up to ₹50 on Metro ticket bookings, with no minimum transaction value, MediaBrief reported in October 2026. [4] source: MediaBrief From 1 October 2026, recharge and bill payment discounts of up to ₹100 apply on payments of ₹299 or more, valid until 31 December 2026. [4] source: MediaBrief Apple Pay launched in India on September 30 with eligible Axis Bank Visa and Mastercard credit cards. [1] source: Business Today On Sept. 30, 2026, Visa announced an expansion of Infinite Tastes: Beyond the Menu, which has rolled out across thirteen Asia Pacific markets, including India. [5] source: The Hindu BusinessLine At #GFF2026 on 30 September 2026, Chhabra highlighted tokenisation, Visa Payment Passkeys and trusted agent identification for AI-enabled payments. [2] source: ET Small Business
Visa's Ramakrishnan Gopalan spoke at #GFF2026 about trust, security and consumer control as agentic payments develop. [6] source: ET Small Business GTRI warned that a proposed 0.4% UPI merchant fee on transfers above Rs 2,000, due from 15 October, could cut UPI's price advantage over cards, benefiting Visa and Mastercard. [7] source: ET Small Business
Sources
Questions about Visa
Who leads Visa?
Rishi Chhabra is Visa's India Country Manager. He spoke at #GFF2026 on 30 September 2026 about tokenisation, Visa Payment Passkeys and trusted agent identification for AI-enabled payments. [2] source: ET Small Business
What is Visa's current strategy in India?
In September 2026 Visa discussed agentic commerce safeguards at #GFF2026 [2] source: ET Small Business and announced the Infinite Tastes: Beyond the Menu dining expansion across thirteen Asia Pacific markets, including India.[5] source: The Hindu BusinessLine In October 2026 it partnered with Paytm on Metro ticket and bill payment discounts for cardholders. [4] source: MediaBrief
Who are Visa's main competitors?
Mastercard is the rival named alongside Visa. GTRI warned in October 2026 that a 0.4% UPI merchant fee on transfers above Rs 2,000 could cut UPI's price advantage over cards, benefiting Visa and Mastercard. [7] source: ET Small Business
More stories about Visa
- Visa launches three-tier premium card suite in India for rising affluent segment
- Visa launches payment passkeys in India, replacing OTP with biometric authentication for card transactions
Stories that mention Visa
4 stories
Visa is named in these stories but is not their subject.
- Apple Pay enters India with Axis Bank cards, but must find room in a UPI-first market
- RBI-backed DPIP launches Smart Registry with eight banks, targets broader fraud-data network
- PhonePe and Visa launch cardless payment tools for consumers and merchants
- Apple Pay reportedly targets India launch by October, initially without UPI