Vedix
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Newest on Vedix
Browse all 10 storiesWhat we know
From 5 stories, the newest dated 26 Aug 2026. Summary written 4 Oct 2026. Newer stories are listed under Newest.
Vedix is a direct-to-consumer (D2C) brand whose parent company is IncNut Digital, which also owns the D2C brand SkinKraft.[1] source: ET Retail Emami has taken a majority stake in IncNut and counts Vedix among the digital-first brands it is scaling through its distribution network.[2] source: ET Retail[3] source: ET Retail
In May 2026, ET Retail reported that Emami was acquiring 60% of IncNut Digital for Rs 321 crore in cash, with the remaining 40% to be bought over 4.5 years.[1] source: ET Retail Entrackr's weekly roundup of 9 May 2026 listed the same deal.[4] source: Entrackr In its Q1 FY27 results in August 2026, Emami said it had acquired a majority stake in IncNut.[2] source: ET Retail
Emami's strategic investments include the IncNut Digital brands Vedix and SkinKraft. They contributed around 6% of consolidated turnover in FY26 and are targeted to contribute 16% of turnover in FY27 and 25% by FY30.[5] source: The Hindu BusinessLine
Vedix has appeared in 10 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail company and retail brand and most frequently linked to Gurugram, Hyderabad and Mumbai.
Brands most often mentioned alongside Vedix
Emami, SkinKraft, IncNut Digital, Axiom Ayurveda, Brillare, The Man Company.
Most-cited sources on Vedix
ET Retail (3 stories), The Hindu BusinessLine (2 stories) and Entrackr · Newsletter (1 story).
Sources
Questions about Vedix
Who owns Vedix?
Vedix is a D2C brand of IncNut Digital. In May 2026, Emami agreed to buy 60% of IncNut Digital for Rs 321 crore, with the remaining 40% to be bought over 4.5 years.[1] source: ET Retail In August 2026, Emami said it had acquired a majority stake in IncNut.[2] source: ET Retail