Part of Unilever
Surf Excel
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Background
From 7 stories, the newest dated 10 Oct 2026. Summary written 11 Oct 2026.
Surf Excel is a detergent brand owned by Hindustan Unilever (HUL). [1] source: afaqs
Show 3 more paragraphs and 7 sources
Its Daag Achhe Hain advertising campaign began in 2005. [1] source: afaqs Financial Express BrandWagon cited Surf Excel revenue of Rs 11,000 in FY26. [2] source: Financial Express HUL CEO Priya Nair endorsed the brand's latest film on LinkedIn. [1] source: afaqs
In October 2026 HUL raised detergent prices by 2.2% to 7.1% across Wheel, Surf Excel and Rin pack sizes, per dealer checks. [3] source: NDTV Profit Surf Excel Bar 250 gm rose 7.1%, Surf Excel Bar 200 gm x 4 rose 6.9% and Surf Excel Easy Wash 1 kg rose 3.0%. [4] source: NDTV Profit Surf Excel Easy Wash has seen four hikes this year. [4] source: NDTV Profit In October 2026 Surf Excel released a new Daag Achhe Hain film in which boys in a running race help a fallen child. [1] source: afaqs Exchange4media included Surf Excel among 12 campaigns in its ads-of-the-week roundup in October 2026. [5] source: exchange4media
In September 2026 the Delhi High Court ordered Beco to withdraw and recall its campaign against HUL's Surf Excel and Vim, finding its skin-harm claims prima facie exceeded permissible comparative advertising. [6] source: ET Small Business Beco has one week to pull down the ads and one week after that to file an affidavit of compliance. [6] source: ET Small Business An Amazon India pricing error in 2015 listed a ₹185 Surf Excel pack at ₹82,740. [7] source: YourStory
Sources
Questions about Surf Excel
Who owns Surf Excel?
Surf Excel is a detergent brand of Hindustan Unilever (HUL), which released the brand's new Daag Achhe Hain film in October 2026. [1] source: afaqs
What is Surf Excel's current strategy in India?
In October 2026 HUL raised detergent prices by 2.2% to 7.1% across Wheel, Surf Excel and Rin, with Surf Excel Easy Wash seeing four hikes this year. [3] source: NDTV Profit[4] source: NDTV Profit In October 2026 Surf Excel also released a new Daag Achhe Hain film. [1] source: afaqs In September 2026 it was the subject of a Delhi High Court order against Beco's comparative ads. [6] source: ET Small Business
Stories that mention Surf Excel
2 stories
Surf Excel is named in these stories but is not their subject.