SBI Card
SBI Card is widening its digital reach, with the FD-backed Advantage card now on YONO in 4 variants (Business Today, 24 Sept), yet its July spends fell 3.6% month on month to a 19.0% market share (Business Today, 31 Aug). Rivals ICICI and Axis recovered share in that month (Business Today).
What it means HDFC, at 28.9%, keeps its lead over SBI Card.
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Background
From 7 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
SBI Card is a credit-card issuer in India, with more than 22 million cards in force. [1] source: NDTV Profit
Show 3 more paragraphs and 7 sources
State Bank of India customers can apply for its cards through the SBI YONO app, including secured cards backed by fixed deposits. [2] source: Business Today[1] source: NDTV Profit
On 15 October 2026, Eternal and SBI Card announced a co-branded credit card with a ₹499 joining fee that includes six months of Zomato Gold, and invitations to apply begin on 22 October. [3] source: Business Today The card carries a 10% instant discount on Zomato, District and Bistro. [3] source: Business Today In September 2026 SBI Card launched a paperless YONO application for FD-backed cards in four variants, taking about 10 minutes. [2] source: Business Today[4] source: Mint PhonePe also launched HDFC Bank and SBI co-branded cards in September 2026. [5] source: ET Small Business NDTV Profit reported FY26 profit of Rs 2,167 crore against Rs 1,916 crore in FY25. [1] source: NDTV Profit In July 2026 its card spends fell 3.6% month on month and rose 21.6% year on year, giving a 19.0% market share. [6] source: Business Today
HDFC Bank led the card market with a 28.9% share in July 2026, ahead of SBI Card, ICICI Bank at 16.4% and Axis Bank at 11.4%. [6] source: Business Today HDFC Bank led July card additions, followed by SBI Card and ICICI Bank. [7] source: ET Small Business
Sources
Questions about SBI Card
How fast is SBI Card growing in India?
SBI Card's FY26 profit was Rs 2,167 crore, up from Rs 1,916 crore in FY25, according to NDTV Profit. [1] source: NDTV Profit
What is SBI Card's current strategy in India?
SBI Card announced a co-branded card with Eternal on 15 October 2026 offering a 10% instant discount on Zomato, District and Bistro. [3] source: Business Today In September 2026 it launched FD-backed cards on YONO with a digital application of about 10 minutes. [2] source: Business Today[4] source: Mint PhonePe also launched SBI co-branded cards in September 2026. [5] source: ET Small Business
Who are SBI Card's main competitors?
In July 2026 SBI Card held a 19.0% share of credit-card spends, behind HDFC Bank at 28.9% and ahead of ICICI Bank at 16.4% and Axis Bank at 11.4%. [6] source: Business Today
Stories that mention SBI Card
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SBI Card is named in these stories but is not their subject.