Realme
Realme is raising prices across its India range, with the Realme 16 base variant now ₹41,999, up from ₹36,999, and every Realme 16T variant up ₹1,000 (91mobiles, 13 Oct). Festive offers worth up to ₹500 crore run through Diwali to hold demand (MediaBrief, 7 Oct).
What it means Rival brands and buyers face a dearer Realme line-up in peak season.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Realme is a smartphone brand sold in India, with a portfolio that spans smartphones and AIoT products. [1] source: NDTV Profit
Show 3 more paragraphs and 7 sources
Its range in the October 2026 festive sales includes the P4 Power 5G, P4x 5G and P4 5G phones. [1] source: NDTV Profit It also includes the Buds Air 8 and T310 earbuds. [2] source: Gadgets 360[3] source: Gadgets 360
On 5 October 2026, NDTV Profit reported that Realme put Rs 500 crore of festive benefits behind its smartphone and AIoT range ahead of Flipkart Big Billion Days. [1] source: NDTV Profit The Realme P4 Power 5G 8GB+128GB was priced at an effective Rs 29,999 during the sale against a listed Rs 32,999, and the P4x 5G 6GB+128GB at an effective Rs 22,999 against a listed Rs 26,999. [1] source: NDTV Profit On 7 October 2026, Realme launched the #RealWaliDiwali campaign, with festive smartphone offers worth up to ₹500 crore, across three films. [4] source: MediaBrief On Amazon's Great Indian Festival 2026, the Realme Buds Air 8 was listed at Rs. 3,499 and the Realme T310 at an effective Rs. 1,799. [2] source: Gadgets 360[3] source: Gadgets 360 Realme was among the brands stretching no-cost EMI tenures to as long as 30 months this festive season. [5] source: ET Small Business
Oppo's ColorOS 17, unveiled in China on September 17, is shared across Oppo, OnePlus and Realme devices, and its India schedule is unannounced. [6] source: Business Today Flipkart's Big Billion Days carried Realme deals alongside Samsung and OnePlus. [7] source: NDTV Profit
Sources
Questions about Realme
What is Realme's current strategy in India?
In October 2026, Realme put Rs 500 crore of festive benefits behind its smartphone and AIoT range ahead of Flipkart Big Billion Days. [1] source: NDTV Profit It launched the #RealWaliDiwali campaign on 7 October 2026. [4] source: MediaBrief It was also among the brands stretching no-cost EMI tenures to as long as 30 months. [5] source: ET Small Business
Stories that mention Realme
7 stories
Realme is named in these stories but is not their subject.
- Instamart brings back Quick India Movement festive sale: up to 90% off, iPhone 17 Pro 256GB at ₹1,19,999
- 4G phones stage a comeback in India: shipments to grow 3% in 2026 while the overall market shrinks, share seen at 15% by 2027
- India to probe Oppo Reno 5 defect complaints; refunds or compensation may follow
- Amber to make Oppo, OnePlus and Realme phones in India from FY28
- Rising memory costs push up India smartphone prices and squeeze festive discounts
- AI+ targets Rs 7,500 crore revenue as it scales India smartphone R&D
- India smartphone shipments fall 10% in Q2 as memory-driven price hikes crush budget segment