Hisense India
Hisense India is expanding beyond TVs into appliances and retail, targeting $150M CY26 revenue with 70% of sales from offline retail (Fortune India, 19 Aug), and opened a Gurugram headquarters and experience store (Financial Express, 20 Aug). Its ₹21.99 lakh 116-inch TV and top-three TV ambition rest on premium positioning (Outlook Business, 26 Aug).
What it means Rival TV and appliance brands face a stronger Hisense push in stores and in washing machines from ₹11,999.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where Hisense India opened
1 store opening in 1 city on record since May 2026.
- Gurugram1 opening
Background
From 5 stories, the newest dated 26 Aug 2026. Summary written 2 Oct 2026.
Hisense India is an electronics business selling televisions and home appliances in India, including air conditioners, refrigerators and washing machines. [1] source: Outlook Business[2] source: The Hindu BusinessLine
Show 3 more paragraphs and 5 sources
It sells washing machines through retail partners, Amazon, Flipkart and Reliance Digital, and sources them through Dixon while manufacturing front-load models in Sri City. [2] source: The Hindu BusinessLine[3] source: ET Retail Its televisions are also sold through major electronics retailers, with offline channels expected to contribute 70% of sales. [4] source: Fortune India
In July 2026, Hisense India entered the laundry category with top-load and semi-automatic washing machines priced from Rs. 11,999; fully automatic top-load models start at Rs. 17,999. [2] source: The Hindu BusinessLine In August 2026, it opened its headquarters and experiential store in Gurugram and launched the 116-inch 4K Mini RGB Hisense 116UX television at ₹21,99,999. [1] source: Outlook Business[5] source: Financial Express Hisense India targeted up to $150 million in revenue in CY26. [4] source: Fortune India
In August 2026, Hisense India said it would expand nationwide into air conditioners, refrigerators and washing machines, and planned Diwali RGB promotions across more than 500 display zones. [1] source: Outlook Business[5] source: Financial Express
Sources
Questions about Hisense India
What are Hisense India's expansion plans?
Hisense India opened its headquarters and experiential store in Gurugram in August 2026 and said it would expand nationwide into air conditioners, refrigerators and washing machines. [1] source: Outlook Business[5] source: Financial Express
Where and when is Hisense India opening new stores?
Hisense India opened its headquarters and experiential store in Gurugram in August 2026. [5] source: Financial Express
What is Hisense India's current strategy in India?
In July 2026, Hisense India entered the laundry category with washing machines sold through retail partners and online platforms. [2] source: The Hindu BusinessLine In August 2026, it opened an experiential store in Gurugram and said it would expand nationwide into air conditioners, refrigerators and washing machines. [1] source: Outlook Business[5] source: Financial Express
Who are Hisense India's main competitors?
Hisense India targeted 10% of the washing-machine market in 3-4 years and said it aimed to challenge LG and Samsung. [3] source: ET Retail
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