Gold Flake Super Star

Gold Flake Super Star is a cigarette brand sold by ITC in a 10-cigarette pack. [1] source: NDTV Profit[2] source: NDTV Profit ITC also sells Classic Connect and Gold Flake Premium cigarettes. [1] source: NDTV Profit Cigarettes moved to 40% GST from February 1, 2026. [3] source: NDTV Profit

ITC raised the MRP of the Gold Flake Super Star 10-cigarette pack to Rs 89 from Rs 79 in September 2026, an increase of 12.66%. [2] source: NDTV Profit NDTV Profit reported that the pack had earlier risen from Rs 59 to Rs 70 and then to Rs 79. [4] source: NDTV Profit The increase was made to offset higher tobacco taxes. [2] source: NDTV Profit CNBC-TV18 reported that ITC is staggering increases to protect volumes and limit consumer migration to illicit products. [5] source: CNBC-TV18 Dealer checks showed new-price stock entering the market. [4] source: NDTV Profit ITC said 50–60% of recent cigarette tax hikes had been passed on. [5] source: CNBC-TV18

Separately, ITC raised the Classic Connect 20-cigarette pack to Rs 428 from Rs 390. [2] source: NDTV Profit It raised the Gold Flake Premium 10-cigarette pack to Rs 135 from Rs 125 in September 2026. [3] source: NDTV Profit Mint reported that ITC's cigarette price increases could give Elitecon International room to compete on value. [6] source: Mint On 8 October 2026, NDTV Profit reported that 36 crore ITC shares worth Rs 9,437 crore changed hands in a block deal. [7] source: NDTV Profit