Part of FSN E-Commerce (Nykaa)
Dot & Key
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Background
From 3 stories, the newest dated 30 Sept 2026. Summary written 2 Oct 2026.
Dot & Key is a beauty brand in Nykaa’s House of Brands portfolio, which combines acquisitions with internally built brands and has a separate FMCG team. [1] source: Fortune India
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Nykaa controls 90 per cent of Dot & Key after paying Rs 362 crore in two tranches, according to Business Standard’s September 30, 2026 report. [2] source: Business Standard
On August 19, 2026, Dot & Key said it waited to enter offline retail until reaching ₹250 Cr-₹300 Cr in revenue and building online category leadership. [3] source: Inc42 Nykaa reported in August 2026 that its House of Brands portfolio, including Dot & Key, had annualised GMV of Rs 3,500 crore and targeted Rs 7,000 crore within four years. [1] source: Fortune India Those figures describe the wider portfolio that includes Dot & Key. [1] source: Fortune India
Business Standard’s September 2026 account placed Nykaa’s control of Dot & Key in a wider beauty and personal-care consolidation context, alongside reported Hindustan Unilever talks over Minimalist and D2C funding pressures expected to spur consolidation. [2] source: Business Standard
Sources
Questions about Dot & Key
Who owns Dot & Key?
Nykaa controls 90 per cent of Dot & Key after paying Rs 362 crore in two tranches, according to Business Standard’s September 30, 2026 report. [2] source: Business Standard
Stories that mention Dot & Key
5 stories
Dot & Key is named in these stories but is not their subject.
- Kay Beauty hits ₹300-crore annualised sales run rate as House of Nykaa reaches ₹2,032 crore
- Nykaa completes purchase of an additional 24.2% stake in Earth Rhythm
- Nykaa lifts gross margin to 45.9% as inventory-led beauty model scales
- Nykaa guides to ~30% revenue growth in Q1 FY27 on fashion rebound
- Smytten opens 9th MINIS store in Hyderabad, targets 50 South India outlets by 2027