All India Mobile Retailers Association (AIMRA)

Its recent activity has centred on the proposed merchant discount rate (MDR) on UPI payments.[1] source: ET Retail

On 21 September 2026, AIMRA urged Finance Minister Nirmala Sitharaman to exempt small and medium mobile retailers from a proposed 0.40% UPI MDR, warning that it would erode retailer net margins of 0.75%-1.50%.[2] source: NDTV Profit It said the fee could add up to Rs 16,000 in monthly costs.[2] source: NDTV Profit On 27 September 2026, NDTV Profit reported that AIMRA planned to suspend UPI acceptance on Oct. 2, and it put the estimated sector burden at Rs 40 crore a month and nearly Rs 500 crore a year.[3] source: NDTV Profit On 30 September 2026, AIMRA and AICPDF cancelled the October 2 "No UPI Day" protest after meeting Sitharaman.[4] source: Inc42 They sought deferment of the proposed 0.4% MDR, merchant-to-merchant exemptions and a higher monthly merchant exemption limit, from ₹1 Lakh to ₹5 Lakh.[4] source: Inc42 Outlook Business reported they also sought a phased MDR rollout starting at 0.20% in FY 2026-27.[5] source: Outlook Business On 8 October 2026, Inc42 reported that the MDR rollout may slip from 15 October to 1 January 2027.[6] source: Inc42

AIMRA has acted together with the All India Consumer Products Distributors Federation (AICPDF) on this issue.[4] source: Inc42[7] source: NDTV Profit