RetailIntel signals

Tata Motors festive service camp offers flat 10% off warranty, accessories, roadside assistance till 14 November

Fri, 16 Oct 2026 17:15:50 GMT

Tata Motors Passenger Vehicles is also offering a complimentary 30-point health check-up at authorised workshops nationwide. Why it matters (our read): Tata Motors Passenger Vehicles runs a nationwide festive service camp till 14 November with flat 10% off warranty, accessories and roadside assistance, so rival carmakers' service networks compete against that offer.

Maharashtra FDA suspends 7 Mumbai food licences, including Avenue E-Commerce in Sion and Sodexo's Fortis Mulund kitchen

Fri, 16 Oct 2026 16:30:39 GMT

Maharashtra FDA also seized food worth Rs 22,045 and gutkha worth Rs 11 lakh, while Avenue E-Commerce was among seven establishments suspended after hygiene inspections. Why it matters (our read): Maharashtra FDA suspended seven Mumbai food licences after hygiene inspections, including Avenue E-Commerce in Sion, so Mumbai food operators face inspections that can end in suspension, as with Janata Bakery's 28 out of 88.

Audi launches third-generation Q3 in India at ₹51.99 lakh, targets around 40 showrooms by end of 2027

Fri, 16 Oct 2026 16:03:55 GMT

Audi India, which has 28 showrooms today, launched the Q3 on Friday, assembled locally in Chhatrapati Sambhajinagar. Why it matters (our read): Audi India launched the locally assembled third-generation Q3 at ₹51.99 lakh and plans to grow from 28 to around 40 showrooms by end of 2027, so rival luxury car dealers will meet Audi in more places.

Update, 16 Oct: Nitori's second India store: 9 October lease at Mumbai's Sky City Mall, 5,371 sq ft for ₹20 lakh a month

Fri, 16 Oct 2026 14:31:14 GMT

Nitori's second India store: 9 October lease at Mumbai's Sky City Mall, 5,371 sq ft for ₹20 lakh a month. Monthly rent: ₹20 lakh. Follows: Nitori opened its second India store at Sky City Mall in Mumbai's Borivali on 8 October, its 1,093rd worldwide

Cult.fit gets SEBI nod for IPO with Rs 950 crore fresh issue and OFS of up to 17.86 crore shares

Fri, 16 Oct 2026 14:20:57 GMT

Cult.fit, which runs 708 centres across 77 cities, posted FY26 operating revenue of Rs 1,720.61 crore, up 36.26%.

Update, 16 Oct: India — Skoda Slavia sales decline: 47.1%

Fri, 16 Oct 2026 14:13:35 GMT

Skoda Slavia sales decline: 47.1%. Reported as “India sedan sales rise 5.3% to 35,119 units in September as Maruti Suzuki Dzire slips 11.4%”. Follows: India sedan sales rise 5.3% to 35,119 units in September; Dzire falls 11.4% yet leads, Aura jumps 39.8%

Update, 16 Oct: TechnoSport unveils Durga Pujo campaign film 'Maa Aschhe. Boshe Thaki Ki Kore?'

Fri, 16 Oct 2026 14:12:44 GMT

TechnoSport unveils Durga Pujo campaign film 'Maa Aschhe. Exclusive brand outlets in eastern region: 12+. Follows: TechnoSport taps Durga Pujo spirit with Kolkata-set festive campaign film

Update, 16 Oct: Urban festive spending seen at ₹1.97 lakh crore, 6% below 2025, as 83% of households plan to use savings

Fri, 16 Oct 2026 12:50:38 GMT

Urban festive spending seen at ₹1.97 lakh crore, 6% below 2025, as 83% of households plan to use savings. Respondents planning discretionary festive purchases: 57%. Follows: Urban India's festive spending seen falling 6% to ₹1.97 lakh crore in 2026, LocalCircles survey finds

Update, 16 Oct: Crunchyroll launched Manga in India on 8 October with 250+ titles, backed by Raftaar and Raghav Juyal campaign

Fri, 16 Oct 2026 12:41:04 GMT

Crunchyroll launched Manga in India on 8 October with 250+ titles, backed by Raftaar and Raghav Juyal campaign. Ultimate Fan membership monthly price: INR 299. Follows: Crunchyroll launches Manga in India with 250+ titles under new ₹299-a-month Ultimate Fan tier

Trimacare signs Yami Gautam as brand ambassador for national pregnancy nutrition campaign

Fri, 16 Oct 2026 12:34:36 GMT

Trimacare is using the campaign to move expectant mothers from single supplements to trimester-specific, multi-nutrient formulations. Why it matters (our read): Trimacare signed Yami Gautam for a national campaign pushing trimester-specific multi-nutrient formulations over single supplements, so retailers stocking pregnancy nutrition now have that pitch to weigh in how they range the category.

Urban Company board clears raise of up to ₹2,500 Cr as September-quarter net loss hits ₹182.5 Cr

Fri, 16 Oct 2026 12:19:15 GMT

Urban Company's board approved raising up to ₹2,500 Cr via equity, warrants, convertible debentures or preference shares, subject to shareholder approval. Why it matters (our read): Urban Company posted a ₹182.5 Cr September-quarter net loss on ₹537.29 Cr revenue (+41%) and has board approval to raise up to ₹2,500 Cr, so home-services rivals face a competitor targeting breakeven by Q3 FY28.

Chumbak runs festive gifting push from Diwali into wedding season, with 7-city print and in-store Gifting Hours

Fri, 16 Oct 2026 12:07:42 GMT

Chumbak launched its "Your Kinda Gifts, for Your Kinda People" festive campaign, running from Diwali through December, with a brand film, festive collection and a four-week Times of India print campaign across seven cities. Why it matters (our read): Chumbak runs a four-week Times of India print run across seven cities plus in-store Gifting Hours from 10:30am to 2:30pm, so rival lifestyle retailers in those cities face a festive gifting offer through the December wedding season.

FSSAI serves notices on BigBasket, Flipkart and Gemini Edibles over Freedom rice bran oil claims

Fri, 16 Oct 2026 12:06:00 GMT

FSSAI issued notices to Gemini Edibles & Fats India, BigBasket and Flipkart India over Freedom Cooking Rice Bran Oil claims, including more than 10,000 PPM natural oryzanol and cholesterol benefits not permitted under the Advertising and Claims Regulations, 2018. Why it matters (our read): FSSAI served notices on BigBasket and Flipkart India over Freedom Cooking Rice Bran Oil claims, so category teams there must check edible-oil listings against the Advertising and Claims Regulations, 2018.

Update, 16 Oct: Libas opens 9 exclusive stores across 5 cities during Navratri, taking its network to 55+

Fri, 16 Oct 2026 11:50:19 GMT

Libas opens 9 exclusive stores across 5 cities during Navratri, taking its network to 55+. New EBOs opening during Navratri: 9. Follows: Libas to open nine stores in five cities during Navratri, targets Rs 1,000 crore revenue in FY27

Shoppers Stop turns profitable in Q2 FY27 as consolidated revenue rises 7% to Rs 1,618 crore

Fri, 16 Oct 2026 11:38:23 GMT

Shoppers Stop reported Q2 FY27 consolidated non-GAAP revenue up 7 per cent to Rs 1,618 crore and a non-GAAP PAT of Rs 6 crore against a Rs 7 crore loss a year earlier. Why it matters (our read): Shoppers Stop grew consolidated revenue 7% to Rs 1,618 crore in Q2 FY27 with EBITDA up 56% and seven new stores, so rival department-store and beauty chains compete with a retailer that is expanding while cutting debt.

Flipkart and 22feet launch campaign for protein brand OWN's Big Billion Days debut, featuring Food Pharmer

Fri, 16 Oct 2026 11:37:39 GMT

Flipkart built its campaign around OWN's seven protein quality checks, pitting Food Pharmer against a stern professor in a humorous film about tests. Why it matters (our read): Flipkart has put a 22feet-created campaign with Food Pharmer behind OWN's Big Billion Days debut, so the sale now runs a new-brand launch tied to a prize of three months of protein for buyers.

Urban Company Q2 revenue jumps 41% to ₹537 crore; board approves fundraise of up to ₹2,500 crore

Fri, 16 Oct 2026 11:17:03 GMT

Urban Company reported Q2 FY27 revenue from operations up 41% to ₹537 crore, with NTV up 39% to ₹1,432 crore. Why it matters (our read): Urban Company grew Q2 revenue 41% to ₹537 crore, with net transaction value up 39% to ₹1,432 crore on 15.1 million orders, so home-services rivals now compete with a platform handling that quarterly order volume.

Shoppers Stop same-store sales growth slows to 2% as festive season shifts later

Fri, 16 Oct 2026 10:58:57 GMT

Shoppers Stop's same-store sales growth slowed to 2% in the July to September quarter from 6% in the previous quarter, as a delayed festive season hit traffic. Why it matters (our read): Shoppers Stop's same-store sales growth slowed to 2% as a delayed festive season hit traffic, so department-store operators should read the dip as festive timing, given growth of 7% adjusted for the shift.

Update, 16 Oct: Comfort key for 51.7% of Indian festive footwear buyers, 58.1% to spend under Rs 2,000, Paragon study of 8 Oct

Fri, 16 Oct 2026 10:51:11 GMT

Comfort key for 51.7% of Indian festive footwear buyers, 58.1% to spend under Rs 2,000, Paragon study of 8 Oct. Heels and wedges preference share: 25.1%. Follows: Comfort tops the festive footwear checklist for 52% of young Indian shoppers in Paragon-commissioned survey

Update, 16 Oct: PC Jeweller hits 52-week high, up 12.59%, on ~28% Q2 revenue growth and asset releases by all 14 consortium banks

Fri, 16 Oct 2026 10:49:52 GMT

PC Jeweller hits 52-week high, up 12.59%, on ~28% Q2 revenue growth and asset releases by all 14 consortium banks. Share price gain on Friday: 12.59 per cent. Follows: PC Jeweller Q2 revenue up about 28%, turns debt-free and collects ₹142 crore from export debtors

The Fern Hotels & Resorts opens 64-room Amritsar hotel, taking its North India operational count to 36

Fri, 16 Oct 2026 10:33:27 GMT

The new property from The Fern Hotels & Resorts is The Fern Amritsar, GT Road, Series by Marriott, near Amritsar Junction Railway Station. Why it matters (our read): The Fern opened a 64-room Amritsar hotel with a restaurant, pastry shop and 65-seat Spirit House rooftop bar, so Amritsar restaurant and bar operators now have a new hotel-based rival for diners.

Mini launches limited-edition Cooper Oxford Edition in India at Rs. 55.50 lakh, unveiled at new Lucknow dealership

Fri, 16 Oct 2026 10:18:05 GMT

Mini marks 25 years of modern Mini production at its Oxford factory in the United Kingdom with this edition. Why it matters (our read): Mini unveiled the limited-edition Cooper Oxford Edition at Rs. 55.50 lakh ex-showroom at the new Mini Speed Motorwagen showroom in Lucknow, so premium car retailers there now face a new Mini outlet taking bookings with immediate deliveries.

Myntra appoints Sruti Ravi as Vice President and Head of Strategy & Business Insights

Fri, 16 Oct 2026 10:14:11 GMT

Myntra has hired a strategy executive with over 15 years of experience, who previously served as Vice President - Strategy at InMobi. Why it matters (our read): Myntra named Sruti Ravi, previously VP Strategy at InMobi with over 15 years of experience, as VP and Head of Strategy & Business Insights, so rival fashion e-commerce operators now face a Myntra strategy team under a new head.

Crompton Greaves Q2 FY27 net profit jumps 65% to Rs 124.39 crore as revenue grows 18%

Fri, 16 Oct 2026 10:11:40 GMT

Crompton Greaves Consumer Electricals reported a 64.9 percent rise in Q2 FY27 consolidated net profit to Rs 124.39 crore. Why it matters (our read): Crompton Greaves' Electric Consumer Durables revenue was Rs 1,634.49 crore of Rs 2,263.29 crore in Q2 FY27, so electricals retailers stocking Crompton buy from a supplier whose main line is that segment.

Update, 16 Oct: Urban Company board meets 16 October on a fundraise despite ~₹20 billion cash; JM Financial keeps Reduce, ₹160 target

Fri, 16 Oct 2026 10:10:25 GMT

Urban Company board meets 16 October on a fundraise despite ~₹20 billion cash; JM Financial keeps Reduce, ₹160 target. Urban Company cash balance at end FY26: around ₹20 billion. Follows: Urban Company board meets 16 October on fresh fundraise as InstaHelp losses widen

TVS Jupiter's festive TVC 'The Sway Wave' showcases colour-shifting finish of new dual-tone variant

Fri, 16 Oct 2026 09:57:52 GMT

Conceptualised by Dentsu India, the TVS Jupiter film follows people who notice the scooter and change their viewing angle to see its colours shift. Why it matters (our read): TVS Jupiter's festive TVC by Dentsu India features the new dual-tone variant's colour-shifting finish, pillion backrest and under-seat storage, so scooter showrooms have those three features as the film's selling points.

UNIQLO opens first Thane store at Lake Shore, a roughly 18,000 sq ft outlet

Fri, 16 Oct 2026 09:21:23 GMT

UNIQLO opened the Thane store on 16 October 2026, extending its Mumbai Metropolitan Region presence with the 2026 Fall/Winter LifeWear range for men, women and children. Why it matters (our read): UNIQLO opened its first Thane store at Lake Shore on 16 October 2026, roughly 18,000 sq ft, so apparel retailers in Thane now compete with its 2026 Fall/Winter LifeWear range.

Liva's 'Tag Check Kiya Kya?' campaign urges shoppers to check fabric labels, with its pink tag as the cue

Fri, 16 Oct 2026 09:20:22 GMT

Liva, the fabric brand from Birla Cellulose, launched the "Tag Check Kiya Kya?" campaign urging shoppers to check fabric labels before buying clothes. Why it matters (our read): Liva, the Birla Cellulose fabric brand, launched 'Tag Check Kiya Kya?' urging shoppers to check labels, so apparel retailers' garments made with Liva fabrics are the ones the pink tag points shoppers to.

Reliance urges its 419,911 staff to back $3.2 billion Jio Platforms IPO, releasing October salaries about 15 days early

Fri, 16 Oct 2026 09:15:33 GMT

Jio Platforms has set aside shares worth up to 5 billion rupees for eligible employees at a 5% discount, as Reliance reaches out to nearly 420,000 staff across group companies.

Update, 16 Oct: MINI India launches Cooper Oxford Edition at Rs 55.50 lakh, unveiled at new Lucknow dealership

Fri, 16 Oct 2026 08:52:22 GMT

MINI India launches Cooper Oxford Edition at Rs 55.50 lakh, unveiled at new Lucknow dealership. Ex-showroom price: Rs 55.50 lakh. Follows: Mini India opens pre-launch bookings for limited-run Cooper Oxford Edition, expected at Rs 57 lakh to Rs 59 lakh

Wacoal India names Rakul Preet Singh brand ambassador with Autumn/Winter 2026 campaign 'In Pursuit of Beauty'

Fri, 16 Oct 2026 08:50:48 GMT

Wacoal India highlights four collections in the campaign: Iris, Basic Mold, Embrace and Cool Comfort. Why it matters (our read): Wacoal India named Rakul Preet Singh brand ambassador for its Autumn/Winter 2026 campaign 'In Pursuit of Beauty', so intimate-apparel retailers get four named collections (Iris, Basic Mold, Embrace, Cool Comfort) to match to it.

Omaxe signs MoU with Lemon Tree's Carnation Hotels for 10 hotels, 4,000 keys, about ₹4,000 crore

Fri, 16 Oct 2026 08:46:02 GMT

Omaxe signed an MoU on October 16, 2026 with Lemon Tree Hotels' subsidiary Carnation Hotels to operate 10 hotel projects with 4,000 keys across India. Why it matters (our read): Omaxe's 10 hotel projects with 4,000 keys, to be operated by Carnation Hotels, will be delivered over nine months to five years, so retail planners in Lucknow, Vrindavan, Ghaziabad, Greater Noida, Amritsar and Faridabad get a phased timeline.

Maaza launches 'Don't Go Na', its first brand-led digital micro-drama, for the Diwali season

Fri, 16 Oct 2026 08:29:09 GMT

Maaza's seven-episode series follows a young man and woman who meet at a Diwali party over a glass of Maaza. Why it matters (our read): Maaza, Coca-Cola India's mango drink, launched a seven-episode Diwali micro-drama on Instagram and YouTube, so retailers stocking Maaza have a brand-led digital Diwali push to match with their festive beverage displays.

Snabbit's FY26 loss hits Rs 168 Cr on Rs 12.25 Cr revenue as the quick home-help race heats up

Fri, 16 Oct 2026 08:28:53 GMT

Snabbit posted a Rs 168 crore loss in FY26 on operating revenue of Rs 12.25 crore, up from Rs 26 lakh in FY25. Why it matters (our read): Snabbit's daily jobs grew from around 500 to 35,000 across 100+ micro-markets while Urban Company's InstaHelp and Pronto scale up, so any operator eyeing quick home help now faces rivals already running at that scale.

Meghna Chettri's Amã Foods opens pre-orders for GI-tagged foods, targets 30 products by April 2028

Fri, 16 Oct 2026 08:18:53 GMT

Amã Foods, founded by Meghna Chettri, goes live on Amazon, Flipkart and its own website in December 2026, shipping pan-India. Why it matters (our read): Amã Foods opens pre-orders and goes live on Amazon, Flipkart and its own website in December, shipping pan-India, so GI-food ranges on those platforms get a new slow-farmed rival.

Zepto and ITC launch limited-edition Diwali matchbox collectible, Zepto's first brand-exclusive

Fri, 16 Oct 2026 08:17:55 GMT

Zepto and ITC launch Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition Diwali matchbox collection, on Zepto in select markets from October 21, 2026. Why it matters (our read): Zepto has put ITC's Dazzle Vibe Matches: LIT Parivar Edition on sale in select markets ahead of Diwali, its first brand-exclusive collectible, so rival quick-commerce platforms face a Zepto-only festive item.

HLL Lifecare launches HLL eStore to sell contraceptives, hospital supplies and wellness products online

Fri, 16 Oct 2026 08:14:06 GMT

HLL Lifecare, a Mini Ratna PSU under the Ministry of Health and Family Welfare, runs the store at www.hllestore.in. Why it matters (our read): HLL Lifecare launched HLL eStore, selling contraceptives, women's healthcare and wellness items to consumers and retailers, so retailers in those categories now have a direct online source and a rival for shoppers.

ITC Hotels signs 104-key Welcomhotel in Manesar, expanding its NCR footprint under its asset-right strategy

Fri, 16 Oct 2026 08:11:55 GMT

The Gurugram hotel, run by ITC Hotels under a management agreement, will have more than 18,000 sq. ft. of indoor banqueting space and 22,000 sq. ft. of outdoor event space. Why it matters (our read): ITC Hotels signed a management agreement for a 104-key Welcomhotel in Manesar, Gurugram, so other NCR hotel operators now compete with a property offering over 18,000 sq. ft. indoor banqueting and 22,000 sq. ft. outdoor event space.

VIDA unveils 100-unit limited edition of DIRT.E K3 youth electric off-roader at the 100th Six Days Enduro in Portugal

Fri, 16 Oct 2026 08:09:57 GMT

VIDA, Hero MotoCorp's electric brand, showed the bike on October 16 in Grândola, becoming the first Indian electric vehicle brand in an official partnership with the ISDE under the FIM. Why it matters (our read): VIDA launched a 100-unit DIRT.E K3 limited edition on 16 October, mechanically identical to the standard model, so dealers have the same 360 Wh, 24 km/h Mode 3 specs to sell, with only 100 units of the edition.

Ducati unveils 2027 Panigale V4 with 218 hp; India arrival expected in 2027

Fri, 16 Oct 2026 07:27:01 GMT

Ducati's 2027 Panigale V4 uses an updated 1,103 cc V4 engine, a 2 hp increase over the outgoing model. Why it matters (our read): Ducati unveiled the 2027 Panigale V4 with 218 hp, but India availability is unconfirmed, so Indian premium motorcycle showrooms have no confirmed date or Factory Made colour options for the V4 S yet.

Update, 16 Oct: Target age group: 2–12

Fri, 16 Oct 2026 07:26:42 GMT

Target age group: 2–12. Reported as “As You Asked raises ₹45 lakh pre-seed from ISB D-Labs and angels for its children's nutrition range”. Follows: As You Asked raises Rs 45 lakh pre-seed from ISB D-Labs and angels to launch children's nutrition products

Cumin Co enters Rs 6,600-crore pressure cooker market with three-mode tri-ply cooker

Fri, 16 Oct 2026 07:25:28 GMT

Cumin Co says the cooker's Express mode can cut cooking time by up to 30 per cent. Why it matters (our read): Cumin Co is launching a three-mode tri-ply cooker on its website first, then marketplaces and offline retail, so cookware buyers in those channels can expect a new cooker to range later, with pricing still to be announced.

Apparel Group opens Carrefour's second India store at ANSA City Centre, Ghaziabad, spanning 2,000 sq m

Fri, 16 Oct 2026 06:49:54 GMT

Carrefour's Ghaziabad store follows its first flagship in Greater Noida West and strengthens the brand's presence across the National Capital Region. Why it matters (our read): Apparel Group opened Carrefour's second India store, 2,000 sq m at ANSA City Centre in Ghaziabad, so retailers in Ghaziabad and Greater Noida West now compete with two Carrefour stores, with omnichannel retail planned.

Nitori opened its second India store at Sky City Mall in Mumbai's Borivali on 8 October, its 1,093rd worldwide

Fri, 16 Oct 2026 06:39:31 GMT

Nitori's first India store opened in Mumbai in December 2024, and the brand now plans new products and ongoing price reviews for Indian consumers. Why it matters (our read): Nitori opened its second India store at Oberoi Realty's Sky City Mall in Borivali, Mumbai, so home furnishings retailers there now compete with a Nitori outlet that plans new products and price reviews.

Royal Enfield opens registrations for 125th Anniversary Hypershift Classic 650 at Rs 4.25 lakh

Fri, 16 Oct 2026 06:39:31 GMT

Royal Enfield is limiting the edition to 125 units per key region globally, with sales starting on October 28, 2026. Why it matters (our read): Royal Enfield opened registrations for the 125th Anniversary Hypershift Classic 650, capped at 125 units per key region globally, so 28 October sale day is the one date this allocation sells, with deliveries from November 2026.

Mamonde names Nitanshi Goel its first India brand ambassador, exclusive to Nykaa

Fri, 16 Oct 2026 06:34:43 GMT

Mamonde signed actor Nitanshi Goel as its first India brand ambassador two months after its August 2026 launch, exclusive to Nykaa. Why it matters (our read): Mamonde's tie-up with Nitanshi Goel, its first India ambassador, is exclusive to Nykaa, so Nykaa alone carries the "Let Your Skin Bloom" campaign aimed at young Indian K-beauty shoppers.

Maruti Suzuki True Value marks 25 years, with over 65 lakh customers served across 662 outlets in 338 cities

Fri, 16 Oct 2026 06:29:15 GMT

Maruti Suzuki True Value marked 25 years of its pre-owned car business, having served over 65 lakh customers since 2001. Why it matters (our read): Maruti Suzuki True Value now runs 662 outlets in 338 cities, with a rising share of purchases financed through Maruti Suzuki Smart Finance, so rival used-car retailers compete against a network that bundles captive lending.

Tesla opens Roadster bookings with rupee pricing: ₹5,01,000 deposit, but production not due until 2028

Fri, 16 Oct 2026 06:26:34 GMT

Tesla opened Roadster bookings with rupee pricing on its website, asking ₹5,01,000 upfront for the Performance variant plus ₹45,05,000 within 10 days. Why it matters (our read): Tesla's website now takes Roadster bookings in rupees with a ₹5,01,000 deposit, but production is expected in 2028 with no delivery date confirmed, so buyers commit money to Tesla directly years before delivery.

CCL Products Q2 consolidated net profit rises 29% to ₹130.11 crore as revenue grows 7.46%

Fri, 16 Oct 2026 05:28:54 GMT

CCL Products (India) posted consolidated revenue from operations of ₹1,210.76 crore for the quarter ended 30 September 2026, against ₹1,126.73 crore a year earlier. Why it matters (our read): CCL Products' revenue from operations rose 7.46% to ₹1,210.76 crore in the quarter ended 30 September 2026, so coffee retail operators dealing with it face a supplier whose net profit rose 29% to ₹130.11 crore.

Safed Detergent's Durga Puja film ties stain removal to breaking social barriers

Fri, 16 Oct 2026 05:03:46 GMT

Safed Detergent released a Durga Puja film in which a mother buys a kurta for a boy serving tea at a store. Why it matters (our read): Safed Detergent released a Durga Puja film in which a mother buys a kurta for a boy serving tea at a store, so home-care aisle teams have a Safed festive campaign running through the Durga Puja season.